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2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign
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2 Agenda » Levolor Natural Shades » Levolor Roller Shades » Levolor Solar Shades » 2009 Shadings Campaign
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3 Training Objectives » Discuss exclusive features in the Levolor Natural Shade and Roller Shade programs and review categories that allow for total room coordination. » Maximizing sales opportunities by offering product options that are trend forward and best meet the needs of their customers
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4 Levolor Natural Shades
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5 » Industry Leading Exclusive Options » Exclusive Fabrics and Patterns » Liner Flexibility » Valance Choices » Industry Leading Construction Levolor Natural Shades
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6 1-2-3 Selling Process Step 1: Choose Your Fabric Price Group A: Classic Collection Flat Bamboo and Micro Reeds Price Group 1: Bamboo Essence and Outrigger Price Group 2: Bamboo Essence, Brighton, Mesh Reeds Providence Price Group 3: Cordone, Fusilli, Mesh Reeds, Plantation Wood, Sisal Textures Price Group 4: Beads, Bei Shan Myths, Majestic Scapes, Rattan Textures
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7 1-2-3 Selling Process » Light Filtering and Room Darkening » 4 Color Choices: ▪ White ▪ Camel ▪ Brown ▪ Black » Available with All Options (Excluding Angle Tops, Cutouts, Cathedral Tops) Step 2: Choose Your Liner
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8 1-2-3 Selling Process Step 3: Choose Your Carefree Options » Cordless » Day/Night » Top Down/Bottom Up » Continuous Cordloop » Tailored Edge » 2-on-1/3-on-1 Headrail » Scallops and Trim » Specialty Shapes » Separate Shade Valance » Standard Control
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9 Valance Options No Surcharge (Customer’s Choice) RomanClassicWaterfall
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10 What Are Your Questions?
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11 Levolor Roller Shades
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12 Levolor Roller Shades » Coordinates with Panel Track for Both Large and Small Windows » Heavy-Duty Cord Clutch Mechanism » Wide Assortment of Fabrics Including Solar Shadings
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13 1-2-3 Selling Process Step 1: Choose Your Fabric and Light Control Unique Textures Natural Inspirations Solar Shadings Ultimate Privacy
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14 1-2-3 Selling Process Beaded Chain Control Available in White, Black or Stainless Steel Reverse Roll Decorative Trim and Fringe Step 2: Choose Your Controls and Options
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15 1-2-3 Selling Process Fascia Cassette ▪ Coordinating Fabric Inserted Into a Clear Channel ▪ Vertical Patterns Will Be Rotated 90° When In Valance DesignLine ▪ Coordinating Fabric Inserted Into a Clear Channel ▪ Vertical Patterns Will Be Rotated 90° When In Valance Step 3: Choose Your Valance
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16 What Are Your Questions?
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17 2009 Levolor National Marketing Campaign
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18 Traditional Home Calendar Overview 18 Editorial Advertising Online E-Blast Advertorial Online
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19 Levolor Marketing Campaign Consumer Brochure Traditional Home Advertisement
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20 FSI with Mail-in Rebate (2) FSI’s w/ $50 Mail-in Rebate ▪Drives volume and generates brand awareness ▪40M household distribution Drop Dates: September 20 November 1 ▪Comparable to receiving 15% off ▪Cannot be combined with other promos Consumer Rebate…
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21 Family Feature »Full Page Family Feature ▪Front-page placement in Home Section of the newspaper ▪Syndicated column delivers brand message to over 3,200 newspapers ▪National placement in newspapers, magazines and online outlets Consumer Marketing
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22 What Are Your Questions?
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