1. The Measurement of Public Opinion Section 2 Pgs. 189-196

2. Measuring Public Opinion _______________

3. Elections- ________________ _________________________ Interest groups- means by which public opinion is made known. Media-___________________ _________________________

4. Polls- Best Measure of Public Opinion Been around for a __________ Weren’t very scientific at first. (____________) Straw votes is highly ________________.

5. Scientific Polling _________________began scientific polling in the 1930’s. Gallup Poll & Harris Survey are _______ best known pollsters.

6. Polling Process Define ____________ Construct ____________ Prepare ______ ____________ ______________ the means by which to the poll will be taken Report your ______________

7. Samples _____________- random selected people in randomly selected places _________ Sample-51% female, 49% male then sample of 100 would be 51 females, 49 males

8. Evaluation of Polls National polls are _________ ________________________ Difficulty measuring ________ _________________________

9. Intensity- _________________ Stability- are you willing to _______________________ _________________- how important it is