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7 th Grade Civics Miss Smith *pgs. 272-276
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The opinions of the citizens can influence the government
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Each issue has many opinions held by different groups Each group makes up the “public”, therefore public opinion refers to many opinions Opinions are shaped by: Family Friends New ideas Teachers Clubs
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Mass media helps citizens form their opinions and comes in many forms such as: Books, magazines, TV, and the internet Having access to this info does not make you well informed You must think critically about what you see, hear, and read
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Propaganda- ideas spread to influence people
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Presented as fact and its sources are kept secret Used to fool people without letting them know it’s purpose to influence their views
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Makes readers or listeners aware that someone is trying to influence them Examples: Commercials for various products that companies want you to buy Campaign videos that are labeled as paid advertisements by certain organizations
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Testimonials- Endorsements by athletes, famous people, etc. By law, the testimonials people give in advertising must be true Bandwagon- saying something loud and often enough that people believe it More and more people will join in because people they know have Name Calling- Describing someone or something in a negative or unpleasant way
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Glittering Generalities- saying things that sound good, but mean little to nothing Plain-Folks Appeal- candidates try to show they are just regular people and can relate to others Card Stacking- using facts that only support one side of a product, idea, or candidate
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This is done by conducting polls or surveys
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