1. Web User Statistics

2. Stats Rules All numbers in visitors vs. visits. Stats not tracked in Analytics do NOT have VISTA data. Other disparities: connection speed, resolution, ability to track stats over time

3. DUKE.EDU 2007 stats: 3.6 million unique users; 7.3% International; 75% traffic is non-Duke Pages with Highest Traffic?

4. Duke.edu top pages 2007

5. DUKE.EDU 1 st Quarter ’08 vs. (1 st Quarter ’07) Browsers: –IE 63%(67) : 6.0 = 34%(49); 7.0 = 29%(18) –FF 28%(23) : Adoption rate of updates is immediate. –Safari dropped from 166k – 86k; Mozilla increased 20k – 145k

6. DUKE.EDU 1 st Quarter ’08 vs. (1 st Quarter ’07) Platforms: No Vista Info available –WIN XP: 74%(81%); –OSX: 13%(10%); Linux steady at 0.73% –WIN 2000 increased from 5-6% & NT from 0.3% - 5% Screen Resolution: –800x600: 4% (6); 1024x768: 39% (48); 1280x800 18% (11)

7. Duke.edu Stats Browsers: IE 65%: v.6 still leader; Firefox 25%: upgrades are immediate; Safari use is dropping; Mozilla on rise OS*: XP use is dropping and NT use increased by 3%; OSX +3%; Linux steady at.72% Screen: 800x600 4%(6); 1024x768 leads but dropping; all growth in even larger

8. DukeToday 2007 traffic: 176k unique visitors; 70% Duke traffic; 2% International When redesigning a current site how do you judge what doesn’t need fixing?

9. DukeToday top click throughs 2007 1.Working at Duke -- 62,456 Duke Student Dies in Bicycle Accident - 536 Where to eat on campus during winter break - 497 Reported employee deaths for April - 484 Looking back at the lacrosse case - 470 Duke student found dead Tuesday – 438 Conclusion: Obituaries and dining are incredibly and consistently popular

10. Perkins Site traffic: 2 million unique visitors; “mostly Duke traffic” Browsers: IE 67% (1,344,001 )of which v.6 (64%) v.7 (34%); FF 28% (552,106); Safari 7% (133,114) OS: [public terminals in Library are XP] WinXP 78%; OSX 10%; VISTA 7%

11. DukeHealth.org 03/01/07 – 02/26/08 Site traffic: 1.3 million visits; 85% non- Duke; If non-technical reports are key you need the right tool

14. DukeHealth.org Browsers: IE v.6 (52%) v.7(28%); Firefox (15%); Safari (4%) OS: WIN 93% (XP 80%, Vista 5%); OSX (7%); iPhone 466 (.03%) Connection: Dialup 1%; Cable (30%), T1 (28%), DSL (17%); Screen: 800x600 (9%); 1024x768 (50%)

15. Conclusions Browsers: –IE is used by roughly ¾ of Duke users and gradually dropping > Firefox; Reminder IE no longer supported for Macs. Connection: Broadband is here but watch Intl. OS: OSX is gradually gaining but WinXP still reigns. Screen Resolution: –Don’t dumb down designs for lowest common denominator: 800x600 Why?

18. Resources Local webmaster Blackwell Interactive http://oit.duke.eduhttp://oit.duke.edu Webtrends Sawmill AWStats Analytics