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Double click here to input your text. Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future.

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Presentation on theme: "Double click here to input your text. Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future."— Presentation transcript:

1 Double click here to input your text. Customer relationship management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Double click here to input your text. Customer Relationship Management

2 Increased customer loyalty may increase usage levels. Secure future revenues. minimize the likelihood of customer defection. Benefits of implementing CRM

3 Potential Customer Customer Loyal Client Supporter Advocate Partner Company Name/Title Ladder of Customer Loyalty

4 People who like eating snacks. People who don't want to gain weight. Our Target Customers

5 Customer Requirement Product Quality Product Price We survey customer requirements and advices for making decisions. We aim to develop high quality products with lower costs. Reasonable price will generate repeat customers and bring long-term benefit. Customer Satisfaction Long-term Benefit See What Customers Care

6 Satisfied Customers Delicious Food Nice Environment Good Service Quality Gradients Good Taste Good Recipe Clean and Tidy Happy Atmosphere Pleasing Decorations Professional Waiter Prompt Attention Smile Quality Chef Local Taste Preference Where to Buy Which Brand Staff Training Cozy Good Theme Not too much Staff Training Regular Assessment Anytime Anywhere How to Gain Customers Satisfaction

7 Find out Reason of Customer Loss in Cause-Effect Diagram Business management Remote location Short business hours Environment No plants Stuffy Hot No decoration Dirty floor ProductsService Staff Poor quality Lack of innovation Low efficiency Lacking sense of responsibility Customer Loss Poor attitudeLack of variety Facilities Invisible equipment Inappropriate layout of forms and documents No lounge Lack of promotion


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