1. Copyright © 2012 Rockwell Automation, Inc. All rights reserved.Rev 5058-CO900C Migration Solutions Moving Toward a Competitive Tomorrow

2. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Automation Obsolescence Risk… 2 What Is It? The risk automation users take (knowingly or unknowingly) by using products which are no longer available for sale and have limited to no serviceability remaining. The goal is risk reduction… “Maintain awareness of obsolescence and develop a strategy to mitigate and ultimately eliminate this risk.”

3. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. What if the issues that plague you… 3 Management needs your expert opinion! But you are only one of many voices “How do I better quantify obsolescence risk to my plant management?” “I must keep my equipment running!” “I want to migrate on MY timeline.” “What options do I have to reduce my risk?” “How can I identify what products are obsolete in my plant?” Is this a need or a want?

4. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. …could give way to tangible benefits? 4 Rockwell Automation tools help you identify and mitigate obsolescence risks while providing a bridge to current technology. Optimal equipment utilization and long lifecycles Data accessibility and security Lower operation and maintenance costs Competitive advantage and global presence Compliance with industry regulations Innovative technologies Production flexibility

5. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved. EMERGING MARKET CONSUMERISM RESOURCE PRODUCTIVITY INVESTMENT Increased Demand on Industrial Production $1T Source: McKinsey 50% More Energy More Water 30% 100% More Vehicles GLOBAL POPULATION TRENDS INCREASE DEMAND FOR Manufacturing 80% More Steel Resources Infrastructure 5 Annually By 2020 1 billion new middle class consumers will add $8T to consumer spending

6. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Migration Justifications - Risks 6  End of Service Life  Stressed components  Brittle plastics  Obsolescence  Technical (missing yield),  Loading Capacities Reached  Functional (missing opportunities)  Supply (parts availability)  Cost of Downtime  Staff Reductions impacting support resources  Training ROI  Cyber Security  Editing tools no longer permitted by IT  Unsupported & Unsecured  Increased Operator Safety  Complex zone control  Diagnostics  Energy Consumption  Adhering to corporate Sustainability & Green Initiatives

7. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Migration Justifications – Rewards/ROI 7 Lower Maintenance Costs Productivity Gains Less downtime & scrap Higher Quality Information Enabled Secure / Open Communication Connectivity Real Time Asset Data Delivered Throughout The Enterprise Dashboards KPI Performance Security Compliance Regulatory Compliance Connecting the Enterprise for Profitability Leveraging Information & Machine Control for ever greater productivity and competitiveness Alarm Management Asset Management Operator Effectiveness Tools Diagnostic HMI Faceplates Corrective And Predictive Action (CAPA) Lower Total Cost of Ownership - TCO ROI based on Lifecycle cost justification

8. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Phased Migration and an Extensive Migrations Toolkit 8 Upgrade portions of your automation system over time, at a pace that makes sense for your application and your budget.

9. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. I/O wiring Conversion Alternative to Rip & Replace 9

10. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Migration, How do you get there?  Lifecycle Management Services help to identify, mitigate, and eliminate automation obsolescence risk. 10

11. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Migration Solutions: Turnkey to Self- Serve 11 Migration planning & execution options to meet your needs. Self Serve Tools & Programs Global execution of complete turnkey migrations with the power of Rockwell Automation standing behind you Integrators & Solution Providers Turn-key Solutions Global network of trusted systems integrators offering broad experience in Rockwell Automation technologies Programs & Tools developed by Rockwell Automation to help you expertly and quickly migrate to newer technology at your pace

12. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Do you have a lifecycle plan? 12 In a 2010 study of process automation users, Automation Research Corporation (ARC) identified that 88% of these users confirmed the use of automation beyond the manufacturer’s obsolescence date. In this same study, a clear majority of users acknowledge having NO lifecycle plan. As a Manufacturer today, you are being driven to leverage your automation investment in order to create an architecture for continuous optimization. New Standards for Interoperability Increasing global competition Rising maintenance & parts costs Emerging technology & demand for innovation Information Technology Convergence of control disciplines Business Goals Industrial Drivers for Migration Improving Manufacturing performance Data availability & security Production flexibility & quality Reducing downtime & maintenance costs Meeting global standards Gaining competitive advantage Multi-Discipline Control Platform(s) Network Infrastructure Platforms Information Standards Visualization Standards Defense-in-depth Cyber Security Policies Technical Support / Part Support Services Flexibility

13. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Why Rockwell Automation? 13  Product Longevity and Lifecycle Communication  Migration-enabled technologies that endure for the long term  Notification of product lifecycle status, allowing you to proactively plan for transitions to upgraded equipment  Our Lifecycle Services assist you with technology transitions  Our “self service” tools and partners help you manage your own migration activities  Phased Migration Path and Extensive Toolkit  A comprehensive portfolio of upgrade and replacement options, as well as conversion enablers to minimize risk and protect your investments as you transition to new technology  A phased migration approach that allows you to migrate at the pace that works for you

14. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. StepForward tools and enablers help you proactively plan and execute system migrations!* StepForward Program Tools and Enablers - Sample Control System Migration 14

15. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. StepForward tools and enablers help you proactively plan and execute system migrations!* StepForward Program Tools and Enablers - Sample Drive System Migration 15

16. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Advantages of the Integrated Architecture  Use sophisticated control, motion, networking, visualization, condition monitoring, and information technologies to address a full range of control and information needs  Converge your production disciplines into one integrated Control and Information system that enables plantwide optimization, machine builder performance, and sustainable production.  Build a business where information flows across the organization to better address key market challenges:  lmprove Productivity with better asset utilization and system performance.  Promote Globalization with easy access to actionable, plant-wide Information.  Support Sustainability with extended product lifecycles and better asset utilization.  Cultivate Innovation with increased system flexibility and technical risk mitigation.  Respond competitively to the economy and changes in consumer demand by leveraging industry-leading features that include:  Multiple Disciplines  Scalability  Real-Time Information  EtherNet/IP  Knowledge Integration 16

17. Copyright © 2012 Rockwell Automation, Inc. All rights reserved. Where do I turn for help?  For additional Migration information, visit us at:  http://www.rockwellautomation.com/solutions/migration http://www.rockwellautomation.com/solutions/migration  Check back often, as our content will be updated frequently!  Migration Solutions Brochure  Publication MIGRAT-BR002-EN-P 17