1. Be A Bear toy Company Presented by Sky

2. Overview Brief Summary of the company “Pains” and “Benefits” Business Model International Market Screening Process Q&AConclusions

3. Summary of the company Our company named “Be a Bear”, which Chinese name is “ 熊熊工作室 ”. make friends and make the baby bears have families with sisters and brothers. Our business mission is “Let’s grow up together”.

4. Why Children need “Be A Bear” ? Training Children’s Responsibility Quality and Safety Brand

5. “one child policy” Social Responsibility

6. Quality and Safety

7. Brand  Largest producer  70% of the products are processing with supplied materials and samples for processing for the Western countries.  few own brand  a good opportunity to develop our own brand  Chinese “build-a-bear workshop” own technology and suppliers.

8. Business Model our product positioning is upscale plush toys the price is about 200 RMB (about 25 dollars) for a bear We provide the “Daily staff for Teddy Bear” Have a vacation with family. Classes. Jobs.

9. Have a vacation with family

10. Different kinds of courses

11. Plan the future for “both”

12. Together With You

13. International Market Screening Process Step 1 Determine Basic Demand For The Product Step 2 Assess The National Business Environment Step 3 Measure Market Potential Step 4 Conduct A Preliminary Competitor Analysis

14. Step 1 Determine Basic Demand For The Product How much are the parents willing to purchase the toy doll?

15. What’s the potential target market in China? One of the largest manufacturing bases of toys in the world High market demand Annual Sales of Chinese Toy (Unit: Hundred Million)

16. Step 2 Assess The National Business Environment Culture Forces Political and Legal Forces Economic and Financial Forces Logistics

17. Culture Forces Target Market 0-14 years 260.3 million What is the preference level of Chinese parents purchase toys? China ranked as number 5 in the toys imported market. China ranked as number 5 in the toys imported market.

18. How the customers prefer the customized product?

20. Marriage

21. Political and Legal Forces Are there any regulations and deregulations for a foreign company to establish in China? Notice of Prohibiting the Manufacturing and Sales of Toy Guns. Notice of Prohibiting the Manufacturing and Sales of Toy Guns. Recall System of Toy Products. Recall System of Toy Products. Compulsory Certification System of Toy Products. Compulsory Certification System of Toy Products.

22. Economic and Financial Forces What is the GDP, inflation rate and interest rate in China? GDP (ppp) per CAPITA $5,971.00 (2008 est.) Inflation Rate -0.80% (2009 est.) Population 1.34 billion (2009 est.) Interest Rate 6.31 percent

23. Logistics Which city would be best one to start the business?

24. Step 3 Measure Market Potential What is the future outlook for the market and potential opportunities?

25. What is the SWOT analysis? Strengths: customized product, visibility of product Strengths: customized product, visibility of product Weaknesses: price, source Weaknesses: price, source Opportunities: internet and digital media, demographics Opportunities: internet and digital media, demographics Threats: electronic games, safety, related products Threats: electronic games, safety, related products

26. Step 4 Conduct A Preliminary Competitor Analysis Who are “Be A Bear ” major competitors? Direct competitors: Teddy Bear Nanhai Sino-U.S.A. Toy Factory Jetta Company Zhongshan Chonggao Toy Manufacturing Company Wynnewood Toy Industry Co. Ltd

27. Milestone 6/ 2012 make a contrast with the toy factory and cotton factory 7/ 2012 look for a rental space and decoration shop 11/2012 get ready the bear toys and prepared to hire the labor 11/30/2012 get all the licenses 12/12/2012 open

28. Questions?

29. Conclusion China is a medium risk country to do business There are some limitations for doing business The overall economic rating is low Chinese people are more comfortable with new products that are imported from Western countries The toy industry has been growing Chinese consumers considered more about toy’s quality and safety recently Chinese consumers considered more about toy’s quality and safety recently

30. Consider about: Further research on price New style of plush toys to attract customers Hire local advertising agency Focus advertising on high quality and customized product Supply

31. Supplier Line For the cotton supply, we try to get the cotton directly in store to reduce spend. Also we plan to cooperate with a small toy factory We need to import a machine or may try to get the technology that could make the cotton into the bear’s body.

32. COST 1,000,000 CNY

33. =153,609.831 Dollars What is the currency exchange between Chinese RMB and U.S dollar now? 1 USD= 6.51 CNY 1 CNY= 0.1536 USD