2. TIM FINCHEM Commissioner, PGA TOUR Chairman, World Golf Foundation “The Opportunity and the Vision” Commissioner, PGA TOUR Chairman, World Golf Foundation “The Opportunity and the Vision”

3. STAKEHOLDERS Golf AssociationsGolf Associations Equipment ManufacturersEquipment Manufacturers Turfgrass IndustryTurfgrass Industry Course Owners & OperatorsCourse Owners & Operators PGA/LPGA InstructorsPGA/LPGA Instructors Pro ToursPro Tours Public SectorPublic Sector USGA Member ClubsUSGA Member Clubs Architects & BuildersArchitects & Builders Golf MediaGolf Media International Broadcast MediaInternational Broadcast Media

4. 43.3%* Pro Golf Fan Base INTEREST: 1980-2000 Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated Percent Interested in Golf 20.1%

5. 69.3%* 43.3%* INTEREST: COMPARISON Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated Pro Golf and NFL Fan Bases, 1980-2000 Percent Interested in Sport 20.1% 69.6%

6. GROWTH OF GOLFERS SINCE 1950 Arnold & Jack on TV Millions of Golfers Source: National Golf Foundation Recession, declining income Baby boomers coming of age Tiger Woods emerges

7. PARTICIPATION: 1980-2000 35.4 Million Source: NGF (Estimated) Participants Millions of Participants 23.2 Million

8. PARTICIPATION: DEFINITIONS Committed Golfers (8+ rounds per year) 13.7 millionCommitted Golfers (8+ rounds per year) 13.7 million Infrequent Golfers (1-7 Rounds)10.6 millionInfrequent Golfers (1-7 Rounds)10.6 million Junior Golfers 3.4 millionJunior Golfers 3.4 million Range Users 7.7 millionRange Users 7.7 million Total: 35.4 millionTotal: 35.4 million

9. PARTICIPATION: ROUNDS 1980-2000 570 million Total Rounds Played 1,2001,0008006004002000 Millions of Rounds Source: NGF Note: 1980-1985 Estimated 295 million

10. 68% VISION: INTEREST LEVELS 43.3%* Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated Pro Golf Fan Base 2000-2020 20.1% Percent Interested in Golf

11. 69.3%* 68% VISION: COMPARISON 67% 43.3%* Source: ESPN Sports Poll, *June 2000 Note: 1980-1993 Estimated Pro Golf and NFL Fan Bases 2000-2020 69.6% 20.1% Percent Interested in Sport

12. VISION: PARTICIPATION 2000-2020 2.2% Ave. Annual Growth 35.4 million 55.4 million Source: NGF (Estimated) Participants Millions of Participants 23.2 million

13. VISION: ATTRACTION & RETENTION 3.0 Million 3.5 Million 2.5 Million

14. VISION: ROUNDS 2000-2020 2% Ave. Growth 2.8% Ave. Growth 570 million 1 billion Total Rounds Played 1,2001,0008006004002000 Millions Source: NGF Note: 1980-1985 Estimated 295 million

15. TARGETED INTEREST: RACE 1995 Race of Professional Golf Fans Source: ESPN Sports Poll – Based on Ave. Jan-July 8% 89% 2% 1% 1%

16. TARGETED INTEREST: RACE 2000 Race of Professional Golf Fans Source: ESPN Sports Poll – Based on Ave. Jan-July 12% 77% 8% 1% 3%

17. TARGETED INTEREST: WOMEN High 36.6% Female Fan Base, 1995-2000 Source: ESPN Sports Poll Low: 20.9%

18. TARGETED GROWTH: AGE Percentage Interest Growth, 2000 V. 1995 Source: ESPN Sports Poll AGE 12-17 AGE 18-24 +31.9% +16.7%

19. INTEREST FOCUS TelevisionTelevision The InternetThe Internet InteractivityInteractivity ConnectivityConnectivity

20. PARTICIPATION FOCUS Link Up 2 GolfLink Up 2 Golf The First TeeThe First Tee Youth GolfYouth Golf College OpportunitiesCollege Opportunities Facility DevelopmentFacility Development

21. GOALS Fan Base43.5%68% (96 million)(177 million)Fan Base43.5%68% (96 million)(177 million) Participants35.4 million 55.4 millionParticipants35.4 million 55.4 million Total Rounds570 million 1 billionTotal Rounds570 million 1 billion 2000 2020

22. Sunday Wrap-up Slides 23-24

23. GOLF 20/20: OBJECTIVES FOR 2001 Conduct appropriate consumer and segmentation research and analysisConduct appropriate consumer and segmentation research and analysis Assemble an industry fan base task force to develop a strategy on using the Internet, interactivity and other technology vehiclesAssemble an industry fan base task force to develop a strategy on using the Internet, interactivity and other technology vehicles Support the mission and goals of The First TeeSupport the mission and goals of The First Tee Create a junior golf task force charged with developing and implementing a communications and audit strategyCreate a junior golf task force charged with developing and implementing a communications and audit strategy

24. GOLF 20/20: OBJECTIVES FOR 2001 Additional research at the college levelAdditional research at the college level Conduct analysis of successful alternative facilities and their impact on the golf economyConduct analysis of successful alternative facilities and their impact on the golf economy Develop a program, implementation and pilot strategy for a nationwide “Link Up” programDevelop a program, implementation and pilot strategy for a nationwide “Link Up” program (Continued)