1. PG&E Automated Demand Response Program: IDSM Lessons Learned
"PG&E" refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2013 Pacific Gas and Electric Company. All rights reserved. These offerings are funded by California utility customers and administered by PG&E under the auspices of the California Public Utilities Commission.

2. IDSM Lessons Learned Agenda Overview of PG&E ADR Program
Unique aspects of program design
Example: Integrating energy efficiency and Auto-DR
Lessons learned 1

3. PG&E ADR Program Program Overview Technical Services On-site audits
Auto-DR Technology Incentive
$ / kW
Customer Application Assistance
Thermostats 2

4. PG&E ADR Program Performance based incentive structure
1st Payment: 60% provided once equipment is installed
1st Payment
2nd Payment
2nd Payment: up to 40% based on customer meeting performance goal 3

5. PG&E ADR Program Incentive Caps by Demand Response Program DR Program
Incentive Budget
Peak Day Pricing (PDP)
~$4.8 million
Aggregator Managed Portfolio (AMP)
~$3 million
Demand Bidding Program (DBP)
$2 million
Capacity Bidding Program (CBP)
~$1.5 million
IDSM Projects:
Can enroll in PDP, DBP or CBP
~ $4.1 million 4

6. IDSM Project Example Auto-DR | Energy Efficiency
Food packing manufacturing plant
Initially interested in Auto-DR only
ADR Program didn’t have funding left in DR program customer was interested in
IDSM funding motivated customer to also pursue energy efficiency 5

7. IDSM Project Example Auto-DR | Energy Efficiency
Customer enrolled in PG&E energy efficiency incentive program focused on customers market segment
Customer received free audit
Able to leverage energy efficiency technical services and incentives 6

8. Load shed during DR event
IDSM Project Example
Auto-DR vs.
Energy Efficiency
Energy efficiency measures would reduce the customers kW baseline
Reduce ADR incentive so that it no longer covered 100% of the project cost
Reduce customer utility bill year round
Auto-DR incentive can help make energy efficiency project cost effective
Baseline
Load shed during DR event 7

9. NEW Baseline (after EE)
IDSM Project Example
Load shed during DR Event
Auto-DR vs.
Energy Efficiency
Energy efficiency measures would reduce the customers kW baseline
Reduce ADR incentive so that it no longer covered 100% of the project cost
Reduce customer utility bill year round
Auto-DR incentive can help make energy efficiency project cost effective
Baseline
NEW Baseline (after EE) 7

10. IDSM Project Example Customer Energy Efficiency Program ADR Program
Multiple Different Stakeholders
Customer
Save Money
Energy Efficiency Program
Install all energy efficiency measures
ADR Program
Complete Auto-DR Project
Auto-DR Vendor
Receive highest incentive to cover project cost 8

11. IDSM Lessons Learned Customer Champion Facilitate communication
Work with stakeholders to align motivations with customer’s goals
Remind stakeholders of EE and ADR synergies
Provide technical support 9

12. Within current program design Brand new program design
IDSM Lessons Learned
Program Design
Within current program design
Align motivations
Incentivize EE program for ADR projects developed
Brand new program design
Remove ‘silo’ approach
One IDSM Program
Energy efficiency and Auto-DR incentives 10

13. Thank You Presenter Customer Champion Fred Yoo Christine Riker
ADR Program Manager
ADR Program Implementer
Pacific Gas & Electric
Energy Solutions 11