1. By group 5 Indagon Oy – the new way 6.5.2010

2. Today 6.5.2010 Strategy Applications

3. Strategy suggestions in general 6.5.2010 Keep target on B2B market Co-operation with key players is a great strategy Using the fame of the partner is a good way for current situation B2C? - future Simplify product offering Apple range 15-3 DSN

4. Simplify product offering 6.5.2010 Current offering is: Fokus, @-Fokus, Flare, Leader and Amicarta Flare: constant tracking and data Leader: professional fleet management @-Fokus: accurate and reliable positioning Flare should be integrated to Leader and @-Fokus to provide the whole package. Simple for customers Less marketing investment More focus on the emphasis More other alternative services

5. Marketing of Fokus and @-Fokus 6.5.2010 Marketing of Fokus and @-Fokus Get old customers to embrace new system Get new customers Make a clear difference between Fokus and @-Fokus Convince new customers to choose @-Fokus Market Fokus as entry-level and @-Fokus as advanced Find subcontractor/outsource Paying attention to new applications that require accurate positioning  new markets! Travel agencies Security companies

6. Applications/Cases - Navigator Synchronize the traffic lights for emergency vehicles: ambulances, police cars, firetrucks.  System would assign lights for a predestine route  Different systems in Finland at the moment, but for instance Helsinki does not have one.  Would have potential in foreign markets with high population because current systems are usually low-tech. Road accidents lead to more deaths in Europe Italy -> Poland ->UK ambulances were given targets for response times, the aim being to reach the majority of emergencies in 8 minutes 8 minutes  5 minutes : almost double the survival

7. Fishbone of traffic light assignement 6.5.2010

8. Applications/Cases - Navigator 6.5.2010 Parking  Dubai  Looking for parking place 30 min – 1 hour  More that 15 % of more cars in average locality than the parking spaces available.  Reserve place in advance  Monitor the available place while driving  Target customer group : business people  Partnering with Dubai Police and Atlas telecom

9. Applications/Cases 6.5.2010 Personal positioning Mountain climbing and skiing Current system is provided by Recco and it is not GPS based. Its range is 200 m in air and 20 m through snow Need for accurate positioning because every second counts Requires local basestation because coverage is usually an issue.

10. Thank you! 6.5.2010