1. INTERNATIONAL MARKETING TOWARDS THE MIILLENIUM

2. SOME POINTS TO CONSIDER CONVERGENCE OF CONSUMER TASTES DEMOGRAPHICS GREYING OF EUROPE AND NORTH AMERICA CHANGING VALUES - PARENTS AND CHILREN E-COMMERCE EMERGING MARKETS

3. CONVERGENCE OF CONSUMER TASTES

4. REGIONAL TRADE FTAs: SHARE OF WORLD TRADE (1994)

5. BRANDS AS GUARANTORS OF QUALITY

6. LIFESTYLE CATEGORIES

7. PARENT-STUDENT VALUES

9. DEMOGRAPHICS

10. GLOBAL AGING IN 2000, FOR THE FIRST TIME IN HISTORY, PEOPLE OVER 60 WILL OUTNUMBER KIDS 14 OR YOUNGER IN INDUSTRIAL COUNTRIES. THE POPULATION IN THE THIRD WORLD - WHILE STILL COMPARATIVELY YOUTHFUL - IS AGING FASTER THAN THAT OF THE REST OF THE WORLD.

11. GLOBAL AGING OVER THE NEXT 25 YEARS, THE NUMBER OF PERSONS OF PENSIONABLE AGE (65+) IN INDUSTRIAL COUNTRIES WILL RISE BY 70 MILLION, WHILE THE WORKING-AGE POPULATION WILL RISE BY ONLY 5 MILLION.

12. GLOBAL AGING THE COST OF SUPPORTING A BURGEONING ELDERLY POPULATION WILL PLACE ENORMOUS STRAINS ON THE WORLD’S ECONOMY. INSTEAD OF MARKETS GROWING, THEY WILL SHRINK.

13. GLOBAL AGING IN EUROPE, PUBLIC INDEBTEDNESS WOULD HAVE TO RISE FROM UNDER 60% OF GDP TO NEARLY 110%. IN THE US, NATIONAL DEBT WOPULD HAVE TO INCREASE FROM JUST OVER 40% OF GDP TODAY TO 70% BY THE MID-21st CENTURY.

14. EMERGING MARKETS

16. DIFFUSION OF KEY TECHNOLOGIES EARLY MECHANIZATION (1770S - 1840s) STEAM POWER AND RAILWAY (1830s - 1890s) ELECTRICAL AND HEAVY ENGINEERING (1880s - 1940s) MASS PRODUCTION (1930s - 1990s) INFORMATION AND COMMUNICATION (1980s - 2040s?)

17. E - COMMERCE BY 1995, OVER 50,000 COMPANIES HAVE CONNECTED SERVERS AS WEBSITES TO THE WWW. UP TO HALF THE WORLD’S POPULATION COULD HAVE ACCESS TO THE INTERNET BY 2005. EASIER ENTRY INTO NEW MARKETS. BOUNDARIES BASED ON GEOPOLITICAL CRITERIA WILL DECLINE IN SIGNIFICANCE.