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Using Social Media to Deliver Feedback and Revision eSurguries in Undergraduate Bioscience Teaching
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– the facts 1.19 billion active Facebook users 728m daily log ons 874 m mobile users Every 60 s - 510 comments, 293,000 status updates, 136,000 photos uploaded. 4.75 billion pieces of content shared daily as of May 2013 – 94% increase from August 2012.
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Facebook Functionality Profiles Groups Pages Events Group Email Instant messaging
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What can it be used for? Posting links, articles photos Group identity Group activities – Mail/chat – Discussion – Feedback – Revision Setting up events and meetings Mobile accessibility “eSurgeries”
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How students use social media Survey of 612 year 1 students 115-118 respondents Frequency of access for social/leisure use Frequency of access for study/work use
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Molecular Biology Degree page Course updates News from and of students and ex- students Keeping in touch Employability and retention! https://www.facebook.com/Molbiol.at.Manchester
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Year 1 Molecular Genetics (BIOL10221) 600-650 students Posts of links and videos relevant to the unit News and announcements Revision “esurgery”
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“Growth” of the Page Peaked at 346 “likes” Course commenced 23/9/2013 Page started 12/11/2013 Plateau by 29/11/12 “eSurgery”
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Interaction with facebook More active types of interaction get more attention
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Page interaction BIOL10221 Peaks coincided with eSurgery or several posts over one day “eSurgery” 1 video, 2 announcements Daily page consumption (clicks) Day of the exam
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Biochemical Basis of Disease (BIOL31332) Final level course There were 107 students enrolled Commenced 28/1/2013 A revision eSurgery was run on 10/5/13
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....5 days after eSurgery, exam t minus 5 days
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Page growth BIOL31332 “eSurgery” total “likes” “eSurgery” announcement
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Page traffic BIOL31332 eSurgery participation – 7 student posts by 4 students Daily page consumption (clicks) “eSurgery” Day before exam
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Student attitudes eSurgeryFacebook
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What students think “Everyone uses facebook all the time, so it trumps the discussion boards. I only ever go to blackboard if there's work that needs doing simply because it takes forever to sign in and get to the module etc. So facebook is a much better idea.” After preparing for the exam, I found looking at the questions people have asked and the responses valuable. Although, I did not use it myself, wide participation with people asking each other and answering each other's questions would make it more useful! i thought it was a great idea, it was only a shame that more people didn't engage with it! I found it very helpful in clarifying certain topics (and picking up on other topics that i didn't realise we needed to do...!) i pretty much only use Blackboard to download lectures. I think it is a very poorly laid out system and the more we can do on non-blackboard sites, the better. Facebook is probably the most commonly used networking site Putting prompts related to the unit in a social media feed helps incorporate it into your 'normal life' online..........
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Suggested improvements All lecturers should use it Scheduled chat times – post lecture? More posts Posts more relevant to exams
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Facebook issues Is it ethical compelling students/staff to sign up? – Not all students sign up – Very limited use by academics Privacy and security – Of the individual – Of the group Ownership and copyright
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Conclusions Students are mostly “visitors” when interacting with FB for study Specific events can increase interaction Interface is simple and quick Immediate connection to users Pages can reach beyond immediate user base
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