1. CAVENDISH MANAGEMENT RESOURCES
Get-together Meeting
15th October 2015

2. AGENDA 1) Welcome & introductions 2) CMR Strategy Review & LET Scheme
3) Clients - handling
4) Investors – what they want to see
5) Project spin-off opportunities
6) Alternative funding sources & CMR SBG
7) Networking with wine & canapés

3. Current CMR Status Good proposition inflow
International expansion – continuing
Investor resources expanding (CMR, AIN, IZ, SBG, LET)
Need better investor presentations
Need to consider other routes forward for projects
Need to be more entrepreneurial

4. CMR PERMANENT STRATEGY
CMR core is senior management expertise
Funding is the primary door-opener
Funding not always best way forward or possible
Other avenues must be considered & acted upon
We must be innovative & entrepreneurial
We must always be seen as professional & ethical

5. CMR STRATEGY Evolution CMR re-configured to near Not-for-Profit
CMR margin reduced to minimal 7.5%
CMR Executive margin increased to 75%
CMR SBG margin to 92.5%
Objectives:
to make CMR more entrepreneurial & open
to give virtually all profits to those making it happen

6. CMR LET SCHEME LEGACY ENTREPRENEURIAL TRUST
Facilitating Legacies & Donations
into
Entrepreneurial Small Companies & Innovations Globally

7. LEGACY ENTREPRENEURIAL TRUST
Providing a new channel for bequests & donations
Global for incoming bequests & donations
Global for investments made (but selectable)
Charity status = tax free in most countries
Dedicated to promoting growth & innovation
Commercial objective; to preserve & grow Trust

8. LEGACY ENTREPRENEURIAL TRUST
What’s in it for the benefactors:
Leaving some or all wealth to help future generations – forever
Their bequest keeps-on giving hope and encouragement - forever
A tax-free alternative to high admin cost charities or relatives
All LET investees pledge at least 0.1% of sales to charities - forever
Benefactors have a permanent memorial:
Biographies, photos, etc., on permanent LET website – in searchable format for future generations to benefit from their experiences/advice
Everlasting LET plaques/QR code - for memorials, houses, etc.

9. LEGACY ENTREPRENEURIAL TRUST
LET’s Objectives:
To provide investment capital to help innovation and entrepreneurial endeavour benefiting mankind generally
Preservation of the Trust’s capital base to ensure future generations will benefit from the Trust
Benefactors are able to specify if their money is to be used:
1) Globally without limitation
2) Only in those countries the benefactor specifies
3) Only in developing nations
4) Only for non-commercial projects of great community value (noting that this may not preserve the money into the future)

10. LEGACY ENTREPRENEURIAL TRUST
The Trust’s Organisation:
Registered charity status in most countries
A main board of well-known and highly respected individuals
An investment committee comprising professional experts
An inner-circle of founding corporate members
An outer-circle of professional firms acting as introducers and facilitators

11. CMR IMPROVEMENTS Client handling Investor handling
Project spin-off opportunities
Client handling
Investor handling
Alternative funding sources & CMR SBG

12. Project Spin-off Opportunities
Funding – perhaps
International licensing
JV’s – Mergers – Acquisitions
CMR Catalyst Group Formation
Company Sale
CMR Progressive Company Sale/ MBI
CMR Self-funding Loan Scheme
Corporate Recovery / turnaround
Succession Planning
Consultancy & Management Support

13. CLIENT HANDLING Create good impression – also communications
The initial contact
Create good impression – also communications
Do you exude confidence & gravitas?
Operate as if you are the investor
Do not start talking about fees
I am here to ask questions and review
I am pre-vetting on behalf of our investors
I will give you feedback before I leave

14. CLIENT HANDLING Like your proposition and want to explore further
The Investigation:
Like your proposition and want to explore further
Ask questions (pre-prepared?) in a friendly way
Form your view on whether this a good project
Form your view on any issues or weaknesses likely to affect investor attraction
Form your view on alternative ways forward

15. CLIENT HANDLING
The Feedback/Discussion:
There are some issues that could adversely affect investor interest – they are …
Must address these before any presentation to investors – must not be half-baked
We can help to make the changes necessary and re-present to make more attractive to investors

16. CLIENT HANDLING
Closing & fee arrangements
As a principle we make our money primarily from achieving success. 5% … success fee
However, where we have to do work to bring a proposition to an investment-ready state, then a fee agreed depending on the work involved
For you, we will defer 50% of that fee (£$€) until a successful outcome is achieved

17. CLIENT HANDLING
Closing & fee arrangements (2)
Raising money from investors can be difficult (quote Dragons Den/Shark Tank, etc.)
Need to also consider other routes forward both for other investment sources and alternative ways to develop your business. Do not want to be completely reliant on private investors
We can guide you ………………….

18. INVESTORS Most are not stupid
General considerations
Most are not stupid
None want to lose money but will take risks
They are inundated with propositions
They must get excited in first 60 seconds
Will spend rest of time looking for reasons not to
Will disregard forecasts; the concept is the thing
Always interested in the entrepreneur

19. INVESTORS It must stand-out with a WOW factor But without rhetoric
The Presentation
It must stand-out with a WOW factor
But without rhetoric
It must explain the business concept
It must address the issues for investors
It must give confidence in the entrepreneur
Support from PR/Media/Social Media important
Consider other investment sources

20. Alternative Funding Sources
Private investors (CMR, AIN, Other networks)
Institutional Investors (VCs, VCTs, PE)
Trade Investors (JVs, Licensing, M&A, etc.)
Crowdfunding (IZ)
Government/EU sources
CMR Corporate Funding SBG

21. Wine &
Canapés
Thanks for coming