1. Social Media Training for CBT College @CompassB www.BlueCompassGroup.com

2. Today's Agenda  Review of Social Media Tips  Customer Profiles  Build out Content Calendar  How will this work?

3. The most important rule in social media LISTEN!

4. FACEBOOK MARKETING 101 Use Facebook strategically, like a business Be social – Educate, Entertain, Engage Optimize each post 2-3 hashtags maximum No auto-posting to other platforms Ask questions and be positive

5. TWITTER MARKETING 101 Follow the right people (employees, ambassadors, and influencers) 100 characters max with an image 2-3 hashtags max Call to Action / Question Shortened link at the beginning of the Tweet

6. INSTAGRAM MARKETING 101 Use the right hashtags! Find your influencers Create scenarios where your customers do the storytelling for you Use your brands logo and colors No ads! Tell a story with the images

7. LINKEDIN MARKETING 101 Optimize each employees profile Connect with employees, vendors, sponsors… Strategically select 2-3 groups to engage with Identify influencers Write relevant content that showcases value

8. Build Customer Profiles  Who are you?  Age  Location  What do they need to purchase?  Preferred social platform  Media  Events  Influencer  Voice  Testimonial ?

9. PROSPECTIVE STUDENT – HISPANIC  Male, Age 35 – 50, Children  Hialeah, Little Havana, Westchester, Sweetwater.  Media: Watches local TV and radio in Spanish, Diario Las Americas, Nuevo Herald, 98.3 FM, 94.9 Mega  Events: Calle Ocho, Versailles, Park Festivals, Kids Sports  Influencer: Wife (Family), Oscar Haza,  Voice: Hustle, Unorthodox, Do not want to ask for help  Social Media: Facebook, WhatsApp

10. PROSPECTIVE STUDENT – ENGLISH SPEAKING  Girl, Age 25-35, Some have children  Homestead, Florida City, Cutler Bay, Kendall, Miami Gardens, North Miami, Opa Locka.  Media: Watches local TV and radio, The Flyer, 99 Jamz, Power 96, 103.5 FM, Pandora, Spotify  Events: Church events, Community Events, Mall  Influencer: Pastor, Family, Peers  Voice: Inquisitive, Need a lot of reassurance ( you can do it)  Social Media: All platforms – social star! Except LinkedIn

11. CBT ALUMNI  Same demographics as students  Media: same  Events: same  Influencer: professors, career services  Social Media: same  Voice: They did it! Showcase their success

12. EMPLOYERS / SPONSORS  Size: Small to medium (max 200)  Industry: Medical (medical centers), Electrical, HVAC, IT, Business Management  Location: Adjacent to each campus  Social Media: Facebook  Voice: Office managers or owners, basic skills, trainable

13. COMMUNITY  Adjacent to the campus  Churches, chambers of commerce, non-profits, social services organizations (work force)  Income: Low income  Media: same as student, online  Social Media: Facebook, LinkedIn  Voice: Free workshops and donations, connections

14. Build Customer Profiles AUDIENCE 1AUDIENCE 2AUDIENCE 3AUDIENCE 4 FACEBOOK TWITTER LINKEDIN INSTAGRAM

15. Content Calendar

16. Social Media Management

17. How to Share Content

18. Social Media Training for CBT College @CompassB www.BlueCompassGroup.com