1. Click to edit Master subtitle style 5/5/11 31st May, 2011 W RLD No-Tobacco DAY

2. 5/5/11 No-Tobacco Day special programming 5 Special news stories thorough out the week (1.5 min each)

3. 5/5/11 News Stories (1/2) A story on offices and workplaces that have stringent policies against smoking (no-smoking campuses or smoking cabins or even pre- recruitment testing) Stress and cigarettes: In popular culture, the cigarette has come to assume the role of an ultimate stress buster – is it really? Law against smoking in public places – how effective is it in our metros?

4. 5/5/11 News Stories (2/2) Products that can help you kick the butt – from nicotine patches to gums A story of smoking seen in pop culture with bites from Anurag Kashyap / John Abraham of ‘No Smoking’ or Pulitzer prize winning doctor/writer Dr Siddhartha Mukherjee of “The Emperor of all Maladies: A Biography of Cancer”

5. 5/5/11 One special half hour on 31st May One special half hour on the No-Tobacco day encapsulating all 5 Special news stories.

6. 5/5/11 Non-FCT branding opportunities

7. 5/5/11 Non-FCT Options Countdown – 5 days Logo Bug – on 31st May Astons – on 31st May

8. 5/5/11 No Tobacco - AV On the No-tobacco day we will run a 40 sec AV which will talk about how tobacco consumption is injurious to health. Issued in public interest format. This AV will run on frequency throughout the day. This AV will be branded with sponsor tags.

9. 5/5/11 Factoids Research proven facts and myths which showcase that tobacco consumption is injurious Packaged in 10-15 sec graphic plates To be run across the day (31st May) on high frequency

10. 5/5/11 Summary

11. 5/5/11 Summary Table ShowDurationPlay Out Story - 11.5 min4 Story - 21.5 min4 Story - 31.5 min4 Story - 41.5 min4 Story - 51.5 min4 A Special show30 min1 Non-FCTDurationFrequencyDays Factoids15 sec101 No Tobacco AV40 sec101 Countdown10 sec105 * One story each day

12. 5/5/11 Marketing Deliverables Integrated Logo Opening and Closing tags Sponsor tags SMS Blast - 2 Bulk Emailers (Trade Database) - 2

13. 5/5/11 Thank you !