1. SMU Ethiopia Missions Trip 2015 By: Katie Roberts, Linus Landucci, Jared Breilein, and Heather Huber

2. SMU (Students Missionary Union) ➢ SMU is the largest student-led missions organization in the US ➢ Every year SMU sends out teams during summer and interterm on mission trips to different countries

3. Introducing Team Ethiopia

4. Team Ethiopia Interview

5. Main Objectives ➢ To raise awareness that there is a team from SMU going to Ethiopia over interterm ➢ Raise support ➢ Share what the team will be doing while in Ethiopia ➢ To get there name out there so people will remember to pray for the team

6. Research ➢ We got an ED pack, which contained information on their trip ➢ We met with the team leaders to see how we could help them ➢ Attended two of their meetings to get to know the team members better and see how we could help promote them

7. P.I.P.P. PUBLIC IMPORTANT SEGMENTS PROFILEPRIORITY Students of BiolaFreshmen On campus, little to no prior knowledge of SMU 1 *Sophomores Still likely to be on campus, more exposed to SMU than Freshmen 2 *Juniors Potentially less likely to be involved with student activities 3 *Seniors Most likely live off campus, aware of SMU but not aware of specific trips 4

8. P.O.S.T. PUBLIC SEGMENT OBJECTIVESSTRATEGIESTACTICS Freshmen80 Facebook likesTo demonstrate that awareness was raised for the trip among students Stickers, Facebook page, surveys, talent show Sophomores60 Facebook likes** Juniors40 Facebook likes** Seniors20 Facebook likes*Facebook page

9. T.A.S.C. TACTICSAMOUNTSCHEDULECOORDINATOR Facebook Page$0November 5thKatie/Everyone Survey$0November 10thEveryone Team Video$0November 16thLinus/Everyone Stickers$15November 25thKatie Talent Show Fundraiser $0December 5thEveryone

10. Survey yesnoyesnoyesnoyesno Do you know where Ethiopia is? 11 9158471 Do you know SMU is sending a team to Ethiopia? 13916810253 Do you know what they will being doing? 1215193944 Freshman Sophomore Junior Senior

11. Talent Show/Fundraiser

12. Results ➢ Team Ethiopia now has a Facebook page that will inform people about different fundraisers and updates by the team

13. Results ➢ Stickers were made and people put them on water bottles and backs of phone which helped spread the word