1. Notes from the West 10 KEY POINTS DIGITAL PUBLISHERS MUST KEEP IN MIND CARLO CARRENHO | CEO | PUBLISHNEWS | BRAZIL 首届数字出版世界大会（ 2014 ，北京 ) FIRST WORLD DIGITAL PUBLISHING CONFERENCE NOVEMBER, 2014 | BEIJING

2. 机遇 [THE OPPORTUNITY]

3. Access is the real gain of the digital disruption The technological development, when applied to the publishing industry, allows a huge advance in three kinds of reading access: GEOGRAPHIC ECONOMIC FOR THE HANDICAPPED It is a new Guthenberg Revolution.

4. Access is the real gain of the digital disruption The technological development, when applied to the publishing industry, allows a huge advance in three kinds of reading access: GEOGRAPHIC ECONOMIC FOR THE HANDICAPPED It is a new Guthenberg Revolution.

5. Access is the real gain of the digital disruption The technological development, when applied to the publishing industry, allows a huge advance in three kinds of reading access: GEOGRAPHIC ECONOMIC FOR THE HANDICAPPED It is a new Guthenberg Revolution.

6. 威胁 [THE THREAT]

7. New players New players might weaken traditional publishers Big companies that have entered the book market are several times larger than traditional publishers and booksellers. This might bring the risk of weakening or even eliminating such traditional enterprises. The important knowledge of content publishing and distribution might be lost in the process. Source: Global eBook Market, 2012; Global Map of Publishing Markets 2012 and company reports

8. 挑战 [THE CHALLENGE]

9. Digital Digital does not make readers Access is not enough to create readers. Smartphone and tablet users will not read more simply because they can access books from their devices. The increase of readership will still depend on other factors. 201320142015 Apple Amazon Google AmazonSaraiva Apple Amazon Google Kobo Other eBookstore Ranking in Brazil

10. Digital Digital does not make readers Access is not enough to create readers. Smartphone and tablet users will not read more simply because they can access books from their devices. The increase of readership will still depend on other factors. Over 80% of purchases from the Google Play front store Minimal customer return rate

11. 困境 [THE DILEMMA]

12. versus Smartphones & Tablets versus dedicated eReaders It is not clear if dedicated eReaders will reach the same success in other countries as they did in the USA. The lack of heavy readers in countries such Brazil and the fact that the Kindle and similar devices were launched after the iPhone may play an important and defining role.

13. versus Smartphones & Tablets versus dedicated eReaders It is not clear if dedicated eReaders will reach the same success in other countries as they did in the USA. The lack of heavy readers in countries such Brazil and the fact that the Kindle and similar devices were launched after the iPhone may play an important and defining role. Source: IDC

14. versus Smartphones & Tablets versus dedicated eReaders It is not clear if dedicated eReaders will reach the same success in other countries as they did in the USA. The lack of heavy readers in countries such Brazil and the fact that the Kindle and similar devices were launched after the iPhone may play an important and defining role. Source: IDC

15. 战役 [THE BATTLE]

16. seven publishers How seven publishers beat Amazon in Brazil The story of the seven Brazilian publishers that joined forces to launch a digital agreggator for eBooks and forced Amazon to accept conditions that the Seattle giant would never accept otherwise. By contract.

17. 威胁 [THE TRADE]

18. Trade Trade books leads the growth in the western digital market Trade books are the real stars when one looks at the digital market. The market share of digital trade books has grown exponentially. Now it seems to be reaching a plateau.

19. Trade Trade books leads the growth in the western digital market Trade books are the real stars when one looks at the digital market. The market share of digital trade books has grown exponentially. Now it seems to be reaching a plateau.. Fonte: Tipos Digitais

20. 教育 [THE EDUCATION]

21. educational market The educational market is a real challenge for digital publishing Although huge and able to grab substantial government budgets, the K12 market is far from becoming a digital one. Basically, it still depends on state educational regulations and digital adoption. High education, although less regulated, has not been adopting digital books at the expected rate. College students seem to be reticent to dive into eReading. Brazilian market in consummer prices (2013): ¥ 18,5 bi ¥ 13,0 bi Brazilian Publishers’ revenues:p ¥ 13,0 bi ¥ 3,60 bi Brazilian Government purchases: ¥ 3,60 bi 27,6% Government share in publishers’ revenues: 27,6% 47,76% K12 share in publishers’ revenues: 47,76% Brazil is the 10 th largest book market in the world. Global Publishing Monitor, Ruediger Wischenbart

22. educational market The educational market is a real challenge for digital publishing Although huge and able to grab substantial government budgets, the K12 market is far from becoming a digital one. Basically, it still depends on state educational regulations and digital adoption. High education, although less regulated, has not been adopting digital books at the expected rate. College students seem to be reticent to dive into eReading.

23. educational market The educational market is a real challenge for digital publishing Although huge and able to reach substantial government budgets, the K12 Market is far from becoming a digital one. Basically it still depends on state educational coucil regulations and digital adoption. High education, although less regulated, has not been adopting digital books at the expected rate. College students seem to be reticent to dive in eReading.

24. 童书 [THE CHILDREN]

25. app market The costly app market challenges the digital economics. While eBooks are cheap to produce and can be sold for higher print- related cover prices, Android and iOS apps are expensive to be developed and need to be sold very cheaply. This is the main challenge for the children digital publishers. After all, any digital content for children must have a minimum level of interactivity.

26. app market The costly app market challenges the digital economics. While eBooks are cheap to produce and can be sold for higher print- related cover prices, Android and iOS apps are expensive to be developed and need to be sold very cheaply. This is the main challenge for the children digital publishers. After all, any digital content for children must have a minimum level of interactivity.

27. 云计算 [THE CLOUD]

28. successes failures The successes and failures of cloud-based libraries Cloud-based content libraries in Netflix-style are here to last. After all, the all-you-can-read model is very attractive to the consumer. The challenge, however, is to find a business model that allow publishers to keep their revenues or, at least, their profitability.

29. successes failures The successes and failures of cloud-based libraries Cloud-based content libraries in Netflix-style are here to last. After all, the all-you-can-read model is very attractive to the consumer. The challenge, however, is to find a business model that allow publishers to keep their revenues or, at least, their profitability.

30. successes failures The successes and failures of cloud-based libraries Cloud-based content libraries in Netflix-style are here to last. After all, the all-you-can-read model is very attractive to the consumer. The challenge, however, is to find a business model that allow publishers to keep their revenues or, at least, their profitability.

31. 希望 [THE HOPE]

32. publishers tech companies A future where publishers and tech companies unite forces A health digital future in publishing will only exist if the publishers’ expertise and traditional knowledge is combined with the tech companies’ developments and boldness. We must search for the best of both worlds.

33. 谢谢 卡洛 · 卡朗诺 [CARLO CARRENHO] | CEO | PUBLISHNEWS | BRAZIL CARRRENHO@GMAIL.COM @CARRENHO 首届数字出版世界大会（ 2014 ，北京 ) FIRST WORLD DIGITAL PUBLISHING CONFERENCE