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Published byDaniella Norris Modified over 9 years ago
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Innovations in Digital Storytelling: Opportunities for Engagement across Disciplines wendy levy senior strategist tomorrow partners
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“ Stories create the emotional context people need to locate themselves in a larger experience. ” scott bedbury, new brand world
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things we might not know. ______________________________________ It’s not about the technology. to start, creative and strategic ideation should be platform agnostic. stories live everywhere.
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once we find our stories, questions about how we tell them, and where we tell them, are best answered by who is listening. when people can find themselves in a story, they want to tell it.
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. the platform is part of the story.the stories are data points in the impact equation.rethink UI/UX = participatory audience experience = authored/contributed.qualitative/quantitative/immersive
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