1. Orientalism and Area Studies:
Continuities and Differences on Power Discourse
Presentation by Vee Chansa-Ngavej

2. Concept of Orientalism
Social / intellectual construct of the “Orient” through perspective of “Orientalists” (i.e. the western observer) based on unequal power relations (colonizer/colonized)
Imposition of identity of “the Other” in relation to self, creating reified opposites
Portrayal of the Orient as exotic, effeminate, disorderly, conquerable (as juxtaposed to the West)

3. Concept (Cont.)
System of knowledge about the “Orient” that is employed to justify colonialism, generated by the West, for the West
Michel Foucault – Knowledge as power: Power reinforces knowledge, knowledge perpetuates power!
Dissemination of knowledge during colonial era by those who held power was key

4. Concept (Cont.)
Rise of Orientalist scholarship during British-French colonial rule (books, travelogues, novels, art)
In US, traces of Orientalism has continued since post-WWII through various media outlets (Clash of Civilizations, Islam and terrorism, Japan’s economic rise during 1980s, current rise of China)
Other colonial powers engaged in Orientalism as well: Italian, Spanish, German, Dutch, etc.

5. Origins of Orientalism
Expansion of West to the “New World”
Began as religious endeavor, later developed into colonialist and capitalist enterprise
Preconceptions and Intention (agenda/motives/interests) of the West: exploitation and rule over the powerless
Knowledge of other areas developed into discourse of power and representation, identifying “Us” against “the Other”

6. Rise of Orientalism
Orientalist scholarship peaked during heyday of British and French colonialism (19th cent.)
Clear patterns in Orientalist scholarship: Projection of idealization (innocent, simple,
exotic societies living in harmony with nature)
2. Tendency to lump different cultures together
(inaccurate stereotyping)
3. Degradation of “Other” as barbaric and
uncivilized, justifying imposition of European
“order” and “noble” laws/norms
Stemmed from asymmetry of power relations!

7. Decline of Orientalism
Saw rapid decline in post-colonial era (WWII, fall of European empires, rise of nationalist and independence movements)
US hegemony since post-WWII: Area Studies replaced Orientalism as mainstream study of “The Other”
Shift of methodology from passive Orientalist accounts towards the social scientific study of other regions (anthropology, sociology, political science, economic development)

8. Decline of Orientalism (cont.)
Edward Said’s critique of Orientalism (1978) considered as seminal study on post-colonialism – sparked a revolution against mainstream thinking – rise of the voices of feminists, the marginalized
Gave “Orientalism” a bad name – politically incorrect!
Local accounts of the “East” generated by the “natives” are not given importance as much as Western accounts
Call for a humanistic critique to open up intellectual knowledge and exchange from different sources, creating less divide between “East” and “West”… free the shackles of imperialist scholarship which were inherent in Orientalism

9. Edward Said – Orientalism (1978)

10. Brief Synopsis of Edward Said
Palestinian born in Jerusalem (1935)
Father fought for Americans in WWI
Attended elite British school in Egypt but was expelled for troublesome behaviour.
Sent to elite private boarding US, obtained degrees in English literature from Princeton and Harvard
Taught as professor at Columbia, Yale Stanford (wrote Orientalism in 1978), etc.
Died in 2003
Experienced world from two perspectives
Childhood experience under colonial rule

11. Said’s propositions
Methodology on dealing with different sources: Advocate the philological approach – study of literatures and cultures in their original forms and historical contexts – empathizing with the author of those works
Objective: To generate knowledge from the perspectives of both the subjugator (powerful) and subjugated (powerless)...knowledge as non-political “truths”

12. Legacy of Orientalism
Karl Marx and Max Weber, founding fathers of modern sociology, characterized Asiatic and Islamic societies as follows:
Marx: Asiatic societies are stagnant, incapable of developing into modern societies because they lack pre-conditions such as class struggle, making capitalist colonialism a regrettable necessity
Weber: Islamic societies are “mosaic” of tribes and groups, never cohering into proper social system, existing under despotic rule with Islam as monolithic religion

13. Legacy of Orientalism (cont.)
Language of US foreign policy discourse on terrorism, esp. after 9/11 (“Us” vs. “”Them”) Islam = terrorism
Ethnocentric view in American policy towards Middle East and other regions (spread democracy and western liberal values / western economic development model)
Area Studies scholars dilemma over objective of discipline: to serve national interests or to simply “know” facts and establish “truths” (anti-war protests against Vietnam and Iraq, insensitivity to “national” interests)
Alienation of Area Studies scholars by producing works critical of US govt.

14. The changing discourse on power?
Due to globalization and economic development, power relations have been distributed more evenly among nations, races, regions and societies of the world
Voices previously neglected and suppressed have been given more intellectual space and free from “Orientalist” shackles
Knowledge of the world has, as a result, become increasingly more contextualized, localized and complete

15. Two contrasting images to illustrate
Misconceptions still remain in discourse of “Us” vs. “Them”, but scenes of anti-war protests (right) would not exist in era of colonialism!

16. Questions
Can one study and generate knowledge about other cultures and societies completely detached from one’s own perspective?
Should the aim of Area Studies be to serve national interests or should scholars conduct research to simply “know” facts and establish “truths”?