1. Graduate Outcomes Survey (GOS) 2015 Preparations Quality Indicators for Learning and Teaching

2. Just before we get started… Who am I? How questions will be handled Resources available after the webinar GOS 2015 Preparations 2

3. Overview 1.Overview of the Graduate Outcomes Survey 2.The role of the Social Research Centre 3.The role of Institutions 4.Reminders and prize draws 5.Student engagement including marketing materials 6.In field monitoring & targets (no response rate target!) 7.Troubleshooting GOS 2015 Preparations 3

4. GOS November ‘cycle’ Graduation Ceremony awareness (August – October) Pre-survey awareness (late October) Online data collection (November) Supplementary telephone collection (December - January) Data file preparation – interim files (February) GOS 2015 Preparations 4

5. Sampling A transition year for the GOS… Ideally, GOS sampling is centralised to maximise consistency and data quality This is the case for nearly three quarters of institutions participating in the November collection We will be working with institutions to support them to sample centrally for the May collection GOS 2015 Preparations 5

6. Sampling (2) Option A – centralised, very similar to the SES  Interim PS file submitted to the department  File processed and provided to SRC  Sample selected  File returned to institutions to append personal information and flag any graduates who have become ‘out-of-scope’ Option B – transition option  Institutions provide a Minimum Dataset containing only the information required to execute the survey. This is a ‘cut-down’ version of the file that would have been used for the AGS.  Personal information is included in this file. GOS 2015 Preparations 6

7. The Graduate Outcomes Questionnaire Covers key topic areas including:  Graduate labour force and further study outcomes  The nature of the work or study after graduation  The extent to which graduates believe their skills or education match their current position  Whether graduates feel they were adequately prepared for employment or study  Feedback about how they could have been better prepared for employment or study GOS 2015 Preparations 7

8. Our role GOS 2015 Preparations 8 To manage the fieldwork, which includes:  ‘Sampling’  Email activity Content Opt-outs Enquiries - helpdesk and inbox Response maximisation strategy –Email invitations and reminders –Prize draws  Monitoring responses at a national level, and for individual institutions

9. The role of Institutions To support response maximisation – critical for the GOS as this is the recruitment platform for the Employer Satisfaction Survey Raise awareness  Faculties and academic staff  Activity plan  Marketing activities GOS 2015 Preparations 9

10. Graduate Engagement  Institutions will be provided with an activity plan in the GOS 2015: Collection Guide Variations to the activities outlined in the GOS Collection Guide need to be agreed upon with the Social Research Centre. Prefer the core materials are used  The GOS 2015: Collection Guide will be made available after this webinar GOS 2015 Preparations 10

11. Institution Activity Plan  Importance of consistency in messaging and communications  Transparency and comparability of approach  Centralised messaging and communications was very effective for the SES GOS 2015 Preparations 11

12. Institution Activity Plan  Possible lead up activities: Introductory emails to graduates from institution management Social media campaign launch Posters (hard copy or electronic) Alumni or institution intranet or web page web- tiles  Ensure whitelisting strategies are in place GOS 2015 Preparations 12

13. Institution Activity Plan  Possible in-field activities: Social media posts and engagement Posters (hard copy or electronic) Institution intranet or web page web-tiles Alumni engagement (e.g., share on LinkedIn, Alumni newsletter or other communications)  Response rate updates GOS 2015 Preparations 13

14. Marketing Guide and Materials  Communication Templates  Social Media Artwork  Posters  Web tiles and web display materials  Slides GOS 2015 Preparations 14

15. Communication Templates  General Information  Staff email template  Graduate email template  Teaching Staff email template GOS 2015 Preparations 15

16. Social Media-awareness GOS 2015 Preparations 16

17. Social Media- in field GOS 2015 Preparations 17

18. Posters GOS 2015 Preparations 18

19. Web Display Ads Awareness GOS 2015 Preparations 19

20. Web Display Ads Open GOS 2015 Preparations 20

21. Web Display Ads Closing GOS 2015 Preparations 21

22. Slides GOS 2015 Preparations 22

23. Slides GOS 2015 Preparations 23

24. Reminders and prize draws One email invite & 7 reminders  Based on what works  Staggered sends GOS 2015 Preparations 24 ActivityDate Survey live / email invitation 2-Nov Reminder 1 5-Nov Reminder 2 10-Nov Reminder 3 14-Nov Reminder 4 17-Nov Reminder 5 21-Nov Reminder 6 24-Nov Reminder 7 28-Nov

25. Reminders and prize draws (2) Letters will be sent between November 4 and November 6 and are expected to arrive between November 5 and November 13 depending upon address of graduates and Australia Post delivery times. Out-of-scope additional populations will only receive a hardcopy non-response letter if this was included in the quotation provided by the Social Research Centre. GOS 2015 Preparations 25

26. Reminders and prize draws (3)  Each weekly prize pool will be made up of three $1,000, five $500 and ten $250 prepaid VISA gift cards. GOS 2015 Preparations 26 ActivityDate Prize draw period opens/Fieldwork starts2-Nov Prize draw 1 close8-Nov Prize draw conducted9-Nov Prize draw 2 close15-Nov Prize draw conducted16-Nov Prize draw 3 close22-Nov Prize draw conducted23-Nov Prize draw 4 close29-Nov Online collection closes30-Nov Prize draw conducted30-Nov

27. In field monitoring & targets  Targets For information – we are seeking to achieve as many responses as we can Will be sent out prior to fieldwork Vary from institution to institution Based on 45 study areas Reporting on the website under 21 study areas (with a view to reporting at the 45 level in the future) GOS 2015 Preparations 27

28. In field monitoring & targets  Overview of progress by: Study Area Gender Qualification CEQ/PREQ GOS 2015 Preparations 28

29. In field monitoring & targets GOS 2015 Preparations 29

30. In field monitoring & targets GOS 2015 Preparations 30

31. In field monitoring & targets  Downloadable raw data can be used to: Create pivot tables Drill down to specific areas of interest Non-identifiable GOS 2015 Preparations 31

32. In field monitoring & targets GOS 2015 Preparations 32

33. November GOS – key dates (Please note – data files are not finalised until the second collection round is complete) GOS 2015 Preparations 33 September 07 (passed)Closing date for additional populations October 02Closing date for additional questions October 16Closing date to book optional telephone interviewing (CATI) November 02 – November 30Data collection – online December 2015 – January 2016Data collection – CATI (optional) February 2016Interim data file production

34. Trouble shooting Forward to – qilt@srcentre.com.auqilt@srcentre.com.au Graduates’ concerns raised with you Survey functionality queries Please do not pass this email along to the graduate, they can make contact at gos@srcentre.com.au gos@srcentre.com.au GOS 2015 Preparations 34

35. Working with the QILT team We are always available to  answer questions (no matter how vague)  provide advice about research methodology or data collection If you have been liaising with a specific person, please contact them directly, otherwise, qilt@srcentre.com.au will always work.qilt@srcentre.com.au GOS 2015 Preparations 35

36. To summarise… We are available for all types of queries Reminders and prize draws are in good hands Institutions are well placed to engage graduates with the national marketing materials with consistent branding Please contact us to discuss supplementary marketing strategies Institutions can monitor and disseminate internal outcomes during fieldwork using the reporting module In-field queries or concerns from students to be directed to qilt@srcentre.com.au qilt@srcentre.com.au GOS 2015 Preparations 36

37. A quick SES update… SES is still in progress for a small number of institutions Thank you for the prompt replies to coding queries Raw verbatims will be issued in an interim file and data dictionary the week of October 6 th Direct queries about SES files to the QILT inbox qilt@srcentre.com.au qilt@srcentre.com.au GOS 2015 Preparations 37

38. Finally… The GOS 2015: Collection Guide will be made available after this webinar. Questions? GOS 2015 Preparations 38