1. New Rules, Cool Tools 2009 State Leaders Summer Conference Don Blake, NEA PR State Relations

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4. The Web as a platform

5. Harnessing collective intelligence

6. What’s Next? Semantic Web? Virtual Reality ? The Social Web? The Mobile Web? It’s all of these and more…

11. Is the Web getting any smarter?

12. December 1996 (18 million Web pages)

13. February 2000

14. January 2005

15. Today (1 Trillion Web Pages)

16. Social Network: Facebook

17. Social Network: A whole other life…

23. Pothos Plant Tweets URGENT! Water me! 5 days ago Water me please. 7 days ago Thank you for watering me! 9 days ago URGENT! Water me! 15 days ago Water me please. 17 days ago The Botanicalls system and applications use networked open source hardware and software to allow plants to communicate with people on people’s terms - using the telephone, text messages or twitter.

25. Web 2.0 + World = Web 2

27. Not just for … The number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

28. Social Media is…

30. Well… Sort of…

31. Social Media Really is…

33. That is powered by…

35. It is a conversation between…

38. People

39. The Social Media conversation is… Not Organized Not Controlled Not always on Message

40. Social media: Helps you learn more about what members want Gives you a venue from which you can observe member lifestyles and habits Can engage members in being advocates for NEA Concentrate on the relationships NOT the technology!

41. What is Social Networking Any online technology or practice that people or groups of people use to share content, opinions, insights, experiences, perspectives and media.

42. New Rules of Engagement 1. Websites evolve: content is king. Engage people.

43. The 4 C’s of Social Media

44. The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008. 1. Websites evolve: content is king. Engage people.

46. New Rules of Engagement 2. Empower your community and build a tribe Social networking is building strong tribal behavior on a global scale, something than can be beneficially used as a vehicle for desired social, political and environmental changes.

47. New Rules of Engagement 3. Feedback loops rule! Engage in conversations

48. New Rules of Engagement 3. Feedback loops rule! Engage in conversations.

49. New Rules of Engagement 4. Emotions connect us. Be personal….

50. New Rules of Engagement 5. ‘Virality’ is power. Make your ideas more contagious The term “social networking” makes little sense if we leave out the objects that mediate the ties between people. Think about the object as the reason why people affiliate with each specific other and not just anyone.

51. What are Social Objects? Social objects can be ideas, people, or physical objects. Social objects influence social interaction… they change the way people interact with each other. By interacting through/with social objects, people meet others they might not otherwise know. Social objects can be the reason why people have an interaction or form a relationship. New Rules of Engagement

52. Social Objects

54. New Rules of Engagement 6. People pay for attention. Provide ways to earn attention.

55. New Rules of Engagement 7. The Web without Websites. Enable multiple touch points for your services.

56. Traditional Leadership Creative Leadership Symbol of Authority More Sticks Hierarchical Linear Path Plan and Execute Sustaining Order Yes or No (clear) Literal in Tone Concerned with Being Right Think like a General or Conductor Delegates Actions Symbol of Inspiration More Carrots Networked Nonlinear Path Iterate and Do: Live in Beta Taking Risks Maybe (comfort with ambiguity) Metaphorical in Tone Concerned with Being Real Think like an Artist or Designer Hands-on Driven

57. Leading Creatively Leading Authoritatively Leading authoritatively as a creative: Leading creatively as an authoritative: Steve Jobs Barak Obama If there is creative writing, what is creative leading?