1. How to optimise your WordPress website for search engines and get your offerings found by the right people Presented by: Women In Business with Maggie Kozlowski

2. PPC (pay per click)= Paid (ex: AdWords) SEO= Organic (free)

3. Title Tag 50-60 character limit. Anything over the limit will not be displayed Should include keywords or phrases Should be descriptive and indicate what the page is about Should be unique Description 150-160 character limit. Anything over the limit will not be displayed Should include focus keywords because this is what your page is about This is your “AD” Give users an incentive to click to your page

4. We will be using a plugin called Yoast SEO

5. Let’s download and install the plugin in our WordPress dashboard 1. Log into your WordPress dashboard 2. On the left menu, click on Plugins (Add New) 3. In the Plugins window, click on Add New 4. In the Search Plugins text box, type in yoast seo 5. Install Yoast SEO

6. Tutorial: https://en-ca.wordpress.org/plugins/wordpress-seo/

7. How does it all work ? 1. Log into your WordPress dashboard 2. On the left menu, click on Plugins (Add New) 3. In the Plugins window, click on Add New 4. In the Search Plugins text box, type in yoast seo 5. Install Yoast SEO

8. When creating your pages, keep in mind that with the way most WordPress SEO plugins are designed, you can optimise one page per one keyword/key phrase. (one ad per page) Think about the mind set of the person clicking your link. What is that person looking for ? Will my landing page offer the person who clicks on my link the information they are looking for ?

9. This is the moment you have been waiting for. This is the part where you release your creative juices and offer your pages the most SEO friendly web page. When designing your phrases think about the fact that you should be using your key phrases consistently through your pages: Blog titles (urls) Headings Meta Titles Meta Description Images Content

10. Backlinks are links on other sites which lead back to your site.

11. Backlinks are VERY important for your business because they help spread the word about your brand by leading readers back to you. Google places a high value on backlinks and gives more attention to websites with high page and domain authority. This means that the credible, popular sites that generate a lot of traffic are favored by Google. So, if you want your links to be valuable, try to connect with bloggers and services who generate a lot of interest and traffic and who rank on the first page of Google. Being friends with the cool kids will help your rankings!

12. Try to use descriptive keywords or key phrases in your anchor text Incorporate links pointing back to your site in all your marketing endeavors such as : Blogs, social media posts, images, Email headers Establish relationships with other bloggers. Try to find bloggers with a similar interest or offering. Respond to their posts with positive comments and offer links back to your site.

13. A sitemap offers Google an inventory layout of all pages present on the website in a hierarchical format

14. Sitemaps allow Google to find pages that may not be linked in other areas of the website and do not have internal links Sitemaps tell the search engines which pages on the website to crawl. Uploading a sitemap to Google Webmaster Tools (GWT) can speed up the process of your website being found on Google. Google ranks web pages as well, not just websites, and having a sitemap visible to Google will improve your SEO and ensure all your pages are found.

15. There is a sitemap generator available in the SEO plugin we just installed

17. Your sitemap is generated at http://generationseo.com/sitemap_index.xml

18. Thank you so much for joining me today. I hope you are coming away with some useful information about how to improve your sites rankings. If you have any questions or concerns please do not hesitate to contact me at your convenience. Maggie Kozlowski maggie@generationSEO.com maggie@wibusiness.net Home # 226-785-9121 Cell # 519-643-6217

19. You must have a gmail account and be logged in! https://www.google.com/webmasters/tools/home?hl=en