1. Triton Digital Progressive
Proposal For:
Progressive

2. Objectives & Delivery Tactics
Target Adults nationwide
Run a 100% PC Campaign
Build awareness through breakthrough added value opportunities
Delivery Tactics
Awareness – Promote Progressive through related messaging on Triton Digital’s comprehensive network of digital audio streams
Targetability – Reach a more tactical target of Adults who are likely to be in the market for auto insurance using Triton Digital’s a2x targeted audio network with audience segments specifically related to auto insurance
Awareness – Keep Progressive top of mind by creating weekly trivia questions that are delivered to our loyalty network of 550+ media brands. Each week will feature 2 questions, for a total of 26 questions over the 13 week campaign

3. Auto Insurance Behavioral Targeting
Purchase Behaviors - Auto Insurance: Based on consumer spending behavior within various categories derived from billions of transactions and subscription data.
IXI - Insurance - Auto Insurance Target: Target population of attractive auto insurance prospects based on their estimated financial profile and likely credit behaviors.
IXI - Insurance - Likely to Respond to Auto Insurance Offer: Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance.
IXI - Insurance - Likely to respond to Home Insurance Offer: Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home.
IXI - Insurance - Multiple Policy Prospects: Target population likely to be responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time.
IXI - Insurance - Optimum Auto Insurance Target: Target population with a likely lower expected loss ratio for auto insurers - powered by FICO's aggregated auto insurance score for "preferred" auto prospects.
IXI - Insurance - Optimum Insurance Target: Target population of attractive insurance prospects likely to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit.

4. Auto Insurance Behavioral Targeting
Services - Finance and Insurance - Auto Insurance: Search-level data on business, category, subcategory, specific keyword of the type of personal or professional service needed. Found at comScore Top 10 business directories.
Propensity - Finance - Insurance - Auto: Household  level targeting based on interest and likelihood to buy or consume certain types of products in a variety of categories. Based on estimates of total income, discretionary spending, and credit card purchases.
Auto - Buyers – All: New Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.
Auto - Buyers - All - New - Budget $30K-$39K: Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.
Auto - Buyers - All - New - Budget $40K-$49K: Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.
Auto - Buyers - All - New - Budget $50K-$74K: Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.
Auto - Buyers - All - New - Budget $75K+: Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.
Auto - Buyers – Motorcycle: Search-level data provided by leading automotive shopping sites. Found at leading auto research and auto dealers lead generation sites.

5. 100% Desktop Page Takeover
Receive Page Takeovers with ALL Desktop Audio!
728x90
300x600 or 300x250
272x272 Album Art
272x272 remains in playlist history for later engagement
All clickable display ads
More click opportunities drive higher CTR

6. Premium Brand Association
MLB Gameday
For the first time, audio ads will be inserted into the Gameday Audio application, At Bat, providing advertisers access to the most engaged and premium fans.
Premium Brand Association
One of the most trusted brands in the world.
Active Listening
59% of users open the app everyday. They want to hear every pitch.
Engaged Audience
Fans are engaged. The average listener spends 53 minutes per visit (M21-49).
Premium Inventory
All impressions are served In-Game only and are within short commercial breaks.
Upscale Audience
Subscription listening environment; the user truly values this content.

7. MLB Gameday
78%
MALE SKEW
32%
HHI $100K+
61%
A25-54 34
MEDIAN AGE

8. Gameday Audio Launch Partnership
Four (4) Launch Partners, each with category exclusivity
$100,000 minimum investment across the season.
Launch Partners will offer fans Gameday Audio free for an entire weekend of listening
Sponsors Will Receive:
2MM Co-Branded banners across MLB At Bat and Gameday Audio announcing your sponsorship and directing fans to sign up for a free weekend of listening.

9. Gameday Audio Launch Partnership
Sponsors will also receive:
“Presented By” designation on registration page and confirmation page.
Sponsors are also able to customize audio creative to promote Launch Partner status.
Link to Free Subscription Page
Confirmation Page

10. OVER 10 MILLION CONFIRMED MEMBERS
Engagement Network
OVER 10 MILLION CONFIRMED MEMBERS
ADVERTISERS LEADING THE SPACE
OVERVIEW
The Triton Digital® engagement network enables you to
communicate directly with loyal database members to
create relevant and engaged relationships through rich
content and promotions. Grab your audience's attention
beyond the stream leveraging our non-audio advertising
vehicles to increase your reach. We offer instant audience
scale and activation reaching over 10 million confirmed
database members. Every member's engagement is tracked
and measured to allow you to better optimize your campaign
and return on investment.
ENGAGEMENT PLATFORMS
Trivia
Loyalty Rewards Network
Contesting (UGC, PhotoSplash, Video Splash, Text Uploads)
Sweepstakes
REACH
1,000+ Media Brands
90 Million Monthly Display Impressions
10.4 Page Views Per Visit
CONTEXTUAL TARGETING
Demo
Gender
Geo
Device
Format
Content
Interest & Search History
INVENTORY
Pre-Roll
IAB Display
Page Sponsorships
Custom Trivia
Featured Links (CPC or CPM)
Research & Lead Gen Survey

11. Traffic Driving: Weekly Trivia
The Triton Loyalty member chooses a trivia engagement and clicks on the selection.
A click reveals the actual trivia question and a hint button.
Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. This is click one on your site and we can strategize with you on how many clicks from there it will take to find the answer.
The participant enters the answer back on the Triton site and receives a points based reward. 1 2 2 3 3 4 4 1

12. Progressive Trivia Example

13. Benefits of Traffic Driving Trivia
Educate users about your clients products and brands
Product launches
Store promotions & sales
Special events and information
Drive continuous traffic to specific tracking urls
Increased site traffic

14. Listen-Through Attribution
In order to more accurately attribute campaign results and measure effectiveness of ad campaigns, advertisers are looking to a different method: post-impression tracking, otherwise known as view-through attribution or in our case, listen-through attribution. This model essentially tracks a visitor who has been exposed to an audio ad, monitoring if the user later converts.
Post-impression tracking begins with the application of a cookie to the publishers website. This cookie tracks every user that views the ad, regardless of whether or not the ad is clicked. If the user does not click the ad, the cookie remains in their browser. If the user visits the advertiser’s website, or completes the defined call-to-action, attribution is given to the appropriate campaign and a new cookie is applied to the user.
Messages can then be trafficked according to that specific listener. A “look-back window” is set to determine how long after viewing an ad attribution should be counted for an impression. The most common window for marketers is currently 30 days. The same mechanism can be applied with native mobile applications, relying on the device ID.

15. Re-Targeting for Progressive
Eight weeks before your Progressive Q2 campaign begins, we will provide you with pixels to place on your website. These pixels collect a cookie from the people who visit your website.  The pixels can be placed on several different places on your site: your home page, the confirmation page that someone receives after signing up for a free quote, and also on the payment received page after someone pays their bill or current customer log in pages.
Using the information we capture, we can re-target anyone who visited the site and serve them an ad when they stream on one of our publishers via a2x.  Creative messaging can be split by pixel. In other words , a pixel can identify a current Progressive client from a log-in pixel who can be served specific up-sell messaging. We can also use this to NOT send an ad for auto insurance quotes to anyone who is already an active customer.
This re-targeting information is paired with your behavioral targeting segments to also identify a target based on their online activity via our 3rd party data providers.

16. VP, Interactive Sales & Partnerships
Thank You
Stacy Newhuis
VP, Interactive Sales & Partnerships
O: (312) | C: (630)