1. Customers Engaged™ Paul Cardis CEO/Founder Avid Ratings Avid 3.0 Customer Engagement Technology

2. Customers Engaged™ Who is Avid?  A full-service customer satisfaction and reputation management technology firm.  Working with top performing home builders & renovators across North America since 1992.  Serving over 2000 home builders throughout the US and Canada, 20% of the largest builders.

3. Customers Engaged™ The new rules of engagement...

4. Customers Engaged™ The average person has 125 friends and family on their Facebook page.

5. Customers Engaged™ If 50 people post to Facebook and less than 10% of their friends repost 5 percent of their friends’ friends repost 1 percent of their friends’ friends’ friends repost Your message reaches 1,183,009 people. Word of Mouse

6. Customers Engaged™ Who Do You Pay Attention To? or

7. Customers Engaged™ How Can 1 Home Buyer Affect You?

8. Customers Engaged™ Customers are Wired and Dangerous  www.kbhomesucks.com www.kbhomesucks.com  www.beazersucks.com www.beazersucks.com  www.pultesucks.com www.pultesucks.com  www.not-khov.com www.not-khov.com  www.bewareofroycehomes.com www.bewareofroycehomes.com TIP: Buy the Negative Versions of Your URL

9. Customers Engaged™ Key Destinations  Google Reviews  Better Business Bureau (BBB)  Ripoff Report  Organization Blogs –Homeowners Against Defective Dwellings (HADD) –Homeowners for Better Building (HOBB) –National Alliance Against Construction Defects –Advocates for Quality Housing –Distressed Homeowners http://distressed- homeowner.tripod.com/id12.htmlhttp://distressed- homeowner.tripod.com/id12.html

10. Customers Engaged™ Housing Trends 96% of home buyers aged 18-45 use the Internet to search for a home. Source: 2011 National Association of Realtors Buyers and Sellers Study

11. Customers Engaged™ Housing Trends 96% of home buyers aged 18-45 use the Internet to search for a home. 90% of all home buyers use the Internet to search for a home. Source: 2013 National Association of Realtors Buyers and Sellers Study

12. Customers Engaged™ Source: National Association of Realtors® Profile of Home Buyers and Sellers 2013 Leading Sources to Find a Home

13. Customers Engaged™ Housing Trends 96% of home buyers aged 18-45 use the Internet to search for a home. 90% of all home buyers use the Internet to search for a home. Nielsen Ratings identified that reviews are the 2 nd most trusted source behind actual referrals. Source: 2013 National Association of Realtors Buyers and Sellers Study

14. Customers Engaged™ “Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.” (Nielsen Ratings, 2012)

15. Customers Engaged™ 72%

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18. Power of Referrals Home Buyers who receive a positive referral from an existing homeowner are twice as likely to buy from that builder. Customer Reviews are as important as Customer Referrals, if not more important

19. Customers Engaged™ What are you doing to connect the last mile between customer loyalty and frontline of sales?

20. Customers Engaged™ Avid 3.0 GoSocial™ GoTour™ GoSurvey™

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23. Strategies for Reputation Management Proactive Defense –Fill the internet with positivity GoSocial Programs –Facebook –Twitter – Public Reports – Video Testimonials – Mobile Apps –Transparency - THE REAL SOLUTION

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25. GoTour™ Screenshot

26. Customers Engaged™ Exclusive Home Features Database

27. Customers Engaged™ 21 Years of Home Buyer Reviews

28. Customers Engaged™ Impact of Mobile on Real Estate “Over half of all the views of U.S. real estate listings occurred on a mobile device.” Wall Street Journal, Dec 2013 http://m.us.wsj.com/article_email/SB10001424052702304096104579242370212312370- lMyQjAxMTAzMDEwMzExNDMyWj

29. Customers Engaged™ AvidMobile™ Screenshot

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31. Integrated Solutions

32. Customers Engaged™ Live Demonstration

33. Customers Engaged™ Discussion