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Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 How do we define an environmentally friendly product? 1 Environmentally.

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Presentation on theme: "Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 How do we define an environmentally friendly product? 1 Environmentally."— Presentation transcript:

1 Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 How do we define an environmentally friendly product? 1 Environmentally compatible production Environmentally compatible supply chain Best performance in tailpipe emissions Closed material cycles at end of life The assessment of a product environmental performance includes different environmental impact categories and the entire life cycle from cradle to grave.

2 Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 „from cradle… “ „ … to grave“ Structure of corporate environmental strategy Suppliers Sales and marketing Production Product planning and development CompanyRecycling Logistics The corporate environmental strategy is structured in modules representing the vehicle life cycle 2

3 Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 The tool for assessing environmental profiles is Life Cycle Assessment (LCA) according to ISO 14040/44  Coverage of all relevant environmental aspects within all media (water, soil, air)  Assessment over the entire life cycle Life Cycle Engineering Ecological optimisation over the entire life cycle 3 Production Use phaseEnd of life Driving emissionsFuel supply In-house productionSupply chain

4 Group Research | Environmental Affairs Product | Dr. S. Krinke 11 th March, 2014 4 The automobile life cycle End of life Production Use phase emissions in soil, water, air mineral & energetic raw materials „ … from cradle“ „… to grave“


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