1. T- 46 Copyright©1997, Allyn & Bacon Types of Communication  Intrapersonal communication - Talking to self  Interpersonal communication - Two people face to face  Group communication - More than two people, in person  Mass communication - Many recipients, not face to face

2. T- 47 Copyright©1997, Allyn & Bacon Mass Communication Components  Communicators - People who produce mass messages  Message - What is communicated  Media - Vehicles that carry messages  Audience - Recipients of messages

3. T- 48 Copyright©1997, Allyn & Bacon Communication Models _ Role of communication models _ Basic model _ Narrative model _ Concentric circle model _ Mystery of Mass Communication

4. T- 49 Copyright©1997, Allyn & Bacon Communication Process Fundamentals  Stimulation: - Stirring desire to communicate  Encoding: - Putting something into symbols  Transmitting: - Sending message  Decoding: - Translating message from symbols  Internalizing: - Making sense of decoded message

5. T- 50 Copyright©1997, Allyn & Bacon Mass Communication Participants  Gatekeepers Media people who influence messages Media people who edit messages Examples: PR practitioners, journalists  Regulators and Pressure Groups Non-media people who influence messages Examples: Government, lobbyists  Gatekeeper-Regulator Hybrids Media professional groups Example: Influence of ethics codes

6. T- 51 Copyright©1997, Allyn & Bacon Communication Impediments NOISE Problems in transmission  Channel noise Interference during transmission Example: Static on radio  Semantic noise Sloppy message crafting Example: Poor wording, ink smudge  Environmental Noise Interference at reception site Example: Loose transistor in TV

7. T- 52 Copyright©1997, Allyn & Bacon Communication Impediments FILTERS Problem receiving messages  Informational filters Receiver’s lack of knowledge Example: Recipient doesn’t know Greek  Physical filters Something physical limits recipient Example: Receiver’s fatigue  Psychological filters Receiver’s state of mind Example: Experiences affect perceptions

8. T- 53 Copyright©1997, Allyn & Bacon Results of Mass Communication _ Amplification -Status conferral _ Feedback -Recipient response _ Effects -results