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The Digital Switchover in the UK and the Impact on Independent Distribution Alex Stolz Estoril, 21 st November 2008
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About 300 screens installed of c.3400 in UK. 240 as part of the UKFC Digital Screen Network but the intent of the network was not to assist a rollout, but rather widen choice of films. Growing awareness and urgency around the need for a digital switchover plan/solution A Virtual Print Fee (VPF) is the likely funding model At least one major exhibitor believed to be in discussions independently and directly with studios on a VPF model An industry working group has been meeting to discuss developments and options going forward the story so far…
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1. The smaller exhibitors 2. Distribution 3. The race against time 4. And… a possible solution What are the major issues?
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the smaller exhibitors circuitcinemasscreens% of total cinemas% total screens%total box office Apollo13770.38%2.27%1.47% nat amusements191902.68%5.60%6.93% Cineworld7273610.14%21.71%25.18% Empire171532.39%4.51%4.74% Odeon11184315.63%24.87%27.70% Vue625518.73%16.25%20.19% subtotal2942,55041.41%75.22%86.20% independent totals41684058.59%24.78%13.80% grand total7103,390 Cinemas in the UK 2007
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the smaller exhibitors Analysis carried out of independent cinemas / not viable to buy gear independently Between 200-300 cinemas may not generate enough VPFs to cover equipment Small market share - studios not compelled to assist other than for political reasons
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Independent distribution Independent cinemas crucial for independent distribution VPF may not take into account independent release patterns Multiple aggregators / VPF deals could penalise specialised distribution
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The race against time! 2009 key year for 3D studio product Bolt (Disney, Feb), Monsters vs Aliens (Paramount, April), Avatar (Fox, December) Pressure on studios for screens / commercial exhibs also want product
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A potential solution One deal for all – no cinema left behind! Widest point of release used for VPF (not first run basis) Ordered and coordinated switchover to the benefit of all Protects non-saturation release patterns
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A potential solution contd Requires all (or nearly all) of industry to take part No public funds required – the UK has none available!
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To be continued…. alex.stolz@ukfilmcouncil.org.uk
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