1. Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY

2. 4483 4486 621 91 Breweries by Region NORTH AMERICA EUROPE LATIN AMERICA AFRICA ASIA PACIFIC MIDDLE EAST 661 13

3. 4483 4486 Europe & North America are the big players

4. Breweries by Region

5. Top 10 Countries with Craft Breweries COUNTRYBREWERIESPOPULATION US4,000 325,479,829 UK723 64,079,595 FRANCE657 65,195,946 ITALY600 61,174,953 RUSSIA561 141,817,910 CANADA483 36,105,012 SWITZERLAND396 8,293,490 GERMANY307 82,470,668 BRAZIL217 203,946,944 JAPAN200 126,836,917

6. Only 5 countries have about 1 brewery per 100k people BREWERIES PER 100 K …but Switzerland far exceeds them all!

7. 10 Most Populous Countries

8. 10 Largest Countries & Breweries per 100K Only 1 country has a brewery per 100,000 people

9. China and India With over a billion people each, why do neither China nor India offer a craft brewery selection?

10. Focus on Ireland

11. Ireland ranks no. 20 in terms of number of craft breweries globally CountryPopulation *Craft Breweries * Breweries per million population GDP * (billion USD) GDP per capita * 1United States 325,479,829 4,000 10.6090 $ 17,419 $ 53,517.91 2United Kingdom 64,079,595 723 11.2828 $ 2,549 $ 39,778.65 3France 65,195,946 657 10.0773 $ 2,581 $ 39,588.35 4Italy 61,174,953 600 9.8079 $ 2,128 $ 34,785.48 5Russia 141,817,910 561 3.9558 $ 3,565 $ 25,137.87 6Canada 36,105,012 483 13.3776 $ 1,592 $ 44,093.60 7Switzerland 8,293,490 396 47.7483 $ 473 $ 57,032.68 8Germany 82,470,668 307 3.7225 $ 3,722 $ 45,131.20 9Brazil 203,946,944 217 1.0640 $ 3,264 $ 16,004.16 10Japan 126,836,917 200 1.5768 $ 4,751 $ 37,457.55 20Ireland 4,832,765 67 13.8637 $ 250 $ 51,730.22

12. However, when comparing breweries per country GDP, Ireland jumps to number 2 Ranking CountryPopulation * Craft Breweries * Breweries per million population GDP * (billion USD) GDP per capita * 1Switzerland 8,293,490 396 47.7483 $ 473 $ 57,032.68 2Ireland 4,832,765 67 13.8637 $ 228 $ 47,177.96 3Canada 36,105,012 483 13.3776 $ 1,592 $ 44,093.60 4United Kingdom 64,079,595 723 11.2828 $ 2,549 $ 39,778.65 5United States 325,479,829 4,000 12.2895 $ 17,419 $ 53,517.91 6France 65,195,946 657 10.0773 $ 2,581 $ 39,588.35 7Italy 61,174,953 600 9.8079 $ 2,128 $ 34,785.48 8Russia 141,817,910 561 3.9558 $ 3,565 $ 25,137.87 9Germany 82,470,668 307 3.7225 $ 3,722 $ 45,131.20 10Japan 126,836,917 200 1.5768 $ 4,751 $ 37,457.55 11Brazil 203,946,944 217 1.0640 $ 3,264 $ 16,004.16

13. Ranking CountryPopulation * Craft Breweries * Breweries per million population GDP * (billion USD) GDP per capita * GDP per Craft Brewery (billion USD) 1Japan 126,836,917 200 1.5768 $ 4,751 $ 37,457.55 23.7550 2Brazil 203,946,944 217 1.0640 $ 3,264 $ 16,004.16 15.0415 3Germany 82,470,668 307 3.7225 $ 3,722 $ 45,131.20 12.1238 4Russia 141,817,910 561 3.9558 $ 3,565 $ 25,137.87 6.3547 5United States 325,479,829 4,000 12.2895 $ 17,419 $ 53,517.91 4.3548 6France 65,195,946 657 10.0773 $ 2,581 $ 39,588.35 3.9285 7Italy 61,174,953 600 9.8079 $ 2,128 $ 34,785.48 3.5467 8United Kingdom 64,079,595 723 11.2828 $ 2,549 $ 39,778.65 3.5256 9Ireland 4,832,765 67 13.8637 $ 228 $ 47,177.96 3.4030 10Canada 36,105,012 483 13.3776 $ 1,592 $ 44,093.60 3.2961 11Switzerland 8,293,490 396 47.7483 $ 473 $ 57,032.68 1.1944 Top countries GDP/number of breweries

14. Chinese Beer Consumption According to the New York Daily News, For the first time last year, beer consumption in China hit the 50 billion liter mark, growing 29% in volume in the five years leading up to 2011. In value terms, that translates to a 63 percent increase or 454 billion CNY in 2011. China – 40b litres USA – 24b litres Brazil – 14b Litres Russia – 9b litres Germany – 9b litres

15. Countries without a Brewery COUNTRYPOPULATION BAHRAIN1,375,896 IRAN80,103,557 IVORY COAST21,627,455 KOSOVO1,870,981 KUWAIT3,641,317 MACEDONIA2,108,908 OMAN4,205,606 SAUDI ARABIA30,225,698 SUDAN40,269,131 TURKMENISTAN5,415,381 UZBEKISTAN29,949,591 YEMEN25,535,086 246,328,607 Population without access to craft breweries:

16. Countries without a Brewery COUNTRY% MUSLIM BAHRAIN85 IVORY COAST40 IRAN99 KOSOVO90 KUWAIT76 MACEDONIA33 OMAN85 SAUDI ARABIA99 SUDAN75 TURKMENISTAN89 UZBEKISTAN94 YEMEN99 10 of 12 have greater than 75% Muslim population Common denominator: Religion

17. GDP (PPP) of Top Ten Countries These countries are NOT in the top 10 for craft breweries, But ARE in the top 10 for GDP: RankGDP 1.China$17,617 3.India$7,376 8. Indonesia $2,676 Information courtesy of Knoema research and data website. TOP TEN NUMBER OF BREWERIES COUNTRYBREWERIES 2014 GDP (USD BILLIONS)* GDP RANK* US4,000$17,4192 UK723$2,54910 FRANCE657$2,5819 ITALY600$2,12812 RUSSIA561$3,5656 CANADA483$1,59215 SWITZERLAND396$47339 GERMANY307$3,7225 BRAZIL217$3,2647 JAPAN200$4,7514

18. GDP (PPP) of Countries without Craft Brewing Saudi Arabia and Iran rank in the top 20 GDP, but have no craft breweries. Information courtesy of Knoema research and data website. NO ACCESS TO CRAFT BREWERIES COUNTRY 2014 GDP (USD BILLIONS)GDP RANK BAHRAIN$61.996 IVORY COAST$71.190 IRAN$1,334.318 KOSOVO$16.9142 KUWAIT$284.053 MACEDONIA$27.6124 OMAN$162.468 SAUDI ARABIA$1,605.714 SUDAN$159.169 TURKMENISTAN$82.184 UZBEKISTAN$171.766 YEMEN$103.680

19. The Most Expensive Cities to Purchase Beer Here, there are 4 in the top 10 for craft brewery production: #6 Switzerland #7 Germany #8 UK #10 Japan LOCATION PRICE OF 33CL BEER (EUR) OSLO, NORWAY3.55 ZÜRICH, SWITZERLAND3.04 TOKYO, JAPAN3.03 TEL AVIV, ISRAEL2.38 LONDON, UK2.13 KUALA LUMPUR, MALAYSIA1.97 SYDNEY, AUSTRALIA1.95 SINGAPORE, SINGAPORE1.92 HONG KONG, CHINA1.84 RIO DE JANEIRO, BRAZIL1.72

20. Switzerland  By far the smallest population when compared to other top ten countries.  Smallest GDP when compared to other top ten countries.  Second most expensive city to purchase beer.

21. Switzerland Number 8 in the Top 10 for brewery production. And yet…

22. Craft Breweries Around the Globe 2015 GLOBAL CRAFT BREWERY SURVEY