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Kyle Killian Stanley Tuve Grant Luense Mike Karwoski
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Here at Revolution Fitness we are focused on providing you with the newest and innovated high quality work outs that will push you to reach your fitness goals. Classes Yoga Spinning Kickboxing Personalized individual training sessions
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The owners of Revolution Fitness plan to open its fitness center in Dubuque, Iowa in August of 2013. Location: We plan to place the fitness center at 2592 Northwest Arterial Road, Dubuque, Iowa 52002. Shopping plaza Lots of parking Few renovations needed
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Revolution Fitness is going to be a Limited Liability Company. provides the limited liability features of a corporation and the tax efficiencies and operational flexibility of a partnership LLCs are not taxed as a separate business entity Profits and losses are "passed through" the business to each member of the LLC LLC members report profits and losses on their personal federal tax returns
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“Our mission at Revolution Fitness is to provide individuals with the knowledge and tools to meet all their fitness related goals and to promote a healthier lifestyle, one client at a time.”
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Here at Revolution Fitness our objectives are: (1) to obtain 500 members in the first year of operations (2) accumulate 7,800 personal training sessions in the first year of operations (3) increase membership by 20% by the end of the second year of operations.
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Passion for what we do Help people physically & mentally Promote a healthy lifestyle Make money
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Kyle Killian CEO: Kyle will act as the Chief Executive Officer. Kyle has a Bachelor’s Degree in Management and Criminal Justice. Mike Karwoski CFO: Mike will act as our Chief Financial Officer. Mike is a junior at Loras College and is pursuing a Bachelor’s Degree in Management.
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Grant Luense CMO: Grant will act as our Chief Marketing Officer. Grant is a senior at Loras College and has Bachelors Degree in Management. Stanley Tuve CHRO: Stanley will act as the Chief Human Resource Officer. Stanley is a junior at Loras College and also pursuing a degree in Management.
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Fitness options for all types of clients Combining traditional workouts with custom state of the art fitness programs: -Spinning -Yoga -Kick Boxing
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Main source of revenue Targeting 500 members Three options: 1 month, 3 months, 1 year Cost of memberships: -1 month: 60 Dollars -3 month: 150 Dollars -1 year: 500 Dollars *All new memberships have a $50 startup fee Memberships include full access to locker rooms and all equipment in the gym as well as classes
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Primary target: ages 20-50 Includes college graduates Business professionals 40% of the population of Dubuque
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Newspaper ad: $300/ 2 week ad Radio ad: $430 Social Media: Free to start up pages Billboard: $600/month
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In an attempt to bring in customers, we will be running the following promotions: One week free membership Free trial classes One free personal training session with any membership
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Strengths: Largest Fitness Center in Dubuque Has the latest work out equipment Diverse fitness programs Experienced Trainers and Professionals Large Parking lot to accommodate customers
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Weaknesses Pricing Location Opportunities Offer three types of classes all under one roof Get the community excited about the new workout programs such as kick boxing Threats Other established work out facilities
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Dubuque YMCA Anytime Fitness The Gym Core Family Fitness Center Average membership $60
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GNC-distribution of free samples High schools and Colleges-promotion of healthier lifestyles People’s Advantage Mortgage (Bank Loan) Rock Solid Fitness GNC/Supplement city
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Gym hours: Monday-Friday: 6am-10pm Saturday and Sunday: 8am-6pm Two owners will be there at all times throughout the day as well as an additional personal trainer and part time employees.
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Monday-Friday Stanley & Kyle: 6 am- 2 pm Grant & Mike: 2 pm- 10 pm Saturday & Sunday Stanley & Kyle: 8 am-1 pm Grant & Kyle: 1 pm- 6 pm *Part time employees are required to work 21 hours a week
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Rock Solid Fitness (Equipment) National Federation of Professional Trainers (NFPT) ADT Security Systems (Security)
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Lawyer (Pete Wessels) Accountant (Wade Luense) Liberty Mutual (Insurance)
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Cardio Machines: 15 treadmills 10 ellipticals 5 stationary bikes 4 stair masters Weight Machines 5 bench press machines 4 squat racks Free weigh dumbbells (5lbs- 120lbs) 2 Smith machines Leg & arm curl machines
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Benefits Quality Familiarity Easy to use Lifetime warranty Attracts potential customers Cons Expensive
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Location: 2591 NW Arterial Rd Dubuque IA, 52002 Info: Former Office Depot department store 20,125 square ft. Connected to the Asbury Shopping Center Plenty of parking space (150 spots) Cost: $1,000,000
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Installing both male & female locker rooms Interior remodeling Improved lighting Flooring Front desk
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Building: $1,000,000 Equipment: $102,755 Utilities: $3,000 per month Wages: $7.25 per hour 6 part time employees at 21 hours a week per person Totals: $48,672 per year
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Each Member is contributing $50,000 of their personal money
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Equipment/Flooring$102,751 Renovation and Scanner$40,000 LX830 (4 computers)$2,799.96 Lockers (100)$9,157.78 Toshiba Printer$71.99 Building Purchase Cost$1,000,000 Total$1,154,780.73
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Memberships Year 1: 250 Twelve Month Memberships 150 Three Month Memberships (100 renewing) 100 One Month Memberships Year 2 300 Twelve Month Memberships 180 Three Month Memberships (100 Renewing) 120 One month Memberships Year 3 320 Twelve Month Memberships 200 Three Month Memberships (100 renewing) 120 One Month Memberships
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Personal Training Year 1 = 7,800 Personal Training Sessions Year 2 = 8,300 Personal Training Sessions Year 3 = 8,500 Personal Training Sessions
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4 CertificationsTotal $2,638 4 owner salariesTotal $100,000 2 personal trainersTotal $70,000 Utilities$36,000 6 employeesTotal $48,672 Taxes$97,000 Insurance$20,000 Loan payment$70,150.80 Advertising$19,560 ADT security$648 Cleaning services$12,000 Total yearly cost$476,668.80 Total monthly cost$39,922.40
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Start-up fee$25,000 250 twelve month memberships$125,000 150 three month memberships$22,500 100 renewed three month memberships$15,000 100 one month memberships$6,000 7,800 personal training sessions$312,000 Total$505,500
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Income$505,500 Expenses$476,668.80 Revenue after Expenses28,831.20
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Start-up fee (100 members)$5,000 300 twelve month memberships$150,000 180 three month memberships$27,000 100 renewed three month memberships$15,000 120 one month memberships$7,200 8,300 personal training sessions$332,000 Total$536,200 Income$536,200 Expenses$476,668.80 Revenue after Expenses59,531.20 Year two Income Year two Revenue after Expenses
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Start-up fee (60 members)$3,000 320 twelve month memberships$160,000 200 three month memberships$30,000 100 renewed three month memberships$15,000 140 one month memberships$8,400 8,500 personal training sessions$340,000 Total$556,400 Year Three Income Income$556,400 Expenses$476,668.80 Revenue after Expenses$79,731.20 Year Three Revenue after Expenses
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