1. present at Net^2 the problem - start with GE ｧ  there blowing up our mountains, and there oughta be a law against it O the landscape - existing work, regional vs national, speaking tours about cwpa, regional campaigns, southwings vs bringing the mines to them O whats missing ｧ  online organizing presence, not just info. ｧ  need to show the scale of mtr. O partners ｧ  community organizations, most important! �  stories, validity, and online community ｧ  Matt Gross - expert at online tools and drumbeat organizing �  don’t overwhelm (2 per month) �  be consistent (voices, enthusiasm) �  show growth/progress and slowly add new tools �  connect online supporters with real life events (week in Washington) O web tools, added a little at a time for the drum beat (and our sanity) ｧ  spread the word, track your impact - DIA email and web form tools, and the forwardtrack map ｧ  multimedia - videos, willie nelson singing bob Dylan, woody harrelson ｧ  blogs - news, prayers ｧ  national memorial - google maps and wordpress blog, community content ｧ  AMR layer in google earth - kml file creation ｧ  write to congress - DIA tools ｧ  my connection - database, stories, google maps and earth ｧ  Americas most endangered mountains videos - youtube, video production, google maps, google earth ｧ  bloggers challenge - technorati, forwardtrack map, database, online widget builders, flash O initial launch ｧ  blog ads, existing networks online and offline ｧ  push multimedia O total project ｧ  LOTS of activists and community groups ｧ  80k for initial launch (I'm not the money man) and years worth of work to follow �  advertising �  tech staff �  interns �  web consulting (graphics and building the site) �  outreach

2. Benji Burrell Technologist, Appalachian Voices benji@appvoices.org Maps, Mashups, and Organizing! the success of iLoveMountains.org

3. Beautiful Mountains 1

4. Beautiful Mountains 2 Slide 6 They’re blowing up our mountains There’re oughta be a law against it!

5. Biodiversity

6. MTR view 1

7. Dragline

8. MTR view 2

9. Valley fill

10. MTR Reclamation photo 1

11. Jobs Slide 11

12. Marsh Fork Elementary School

13. Aerial view of Marsh Fork area

14. My Connection - power plants Slide 7

15. “Spreading the word” was done piecemeal online, with earned media coverage, and face-to-face organizing by local and regional organizations. The Lay of the Land Before iLoveMountains.org The problem: Hard to convey the scale of mining National face-to-face organizing cost a lot Missing an online organizing presence National legislation needs a national network

16. ILM home page

17. VIDEO ILM intro PLAY iLoveMountains.org Intro Video

18. Track Your Impact Map Forward Track Map

19. Write To Congress Tools Write To Congress

20. National Memorial

21. Slide from GE layer

22. My Connection 1

23. My Connection 3

24. VIDEO California Connections PLAY California Connections Movie

25. People paid attention 1

26. People paid attention 2

27. America’s Most Endangered Mountains Map AMEM Map

28. Bloggers Challenge Page

29. PLAY Americas Most Endangered Mountain Huckleberry Ridge, KY VIDEO AMEM

30. Beautiful Mountains 1 Make the Ask Benji!

31. “EVERY successful website has a good advertising plan!” Boil down your message with clear “asks” Make it easy for people to spread the word Use multimedia Organize people online and offline Meet people where they are

32. Benji Burrell Technologist, Appalachian Voices benji@appvoices.org 828-262-1500 www.AppalachianVoices.org www.iLoveMountains.org