1. PUBLIC SERVICE ANNOUNCEMENTS: ADDRESSING MEDIA LITERACY AND THE COMMON CORE NYSCATE CONFERENCE NOVEMBER 22, 2015 Maria Muhlbauer, Pioneer Middle School Twitter: @muhlbs83

2. Presentation Roadmap  What is media literacy?  EMTA information and grants  The PSA project  Other media literacy project ideas  Questions

3. What is media literacy?  The ability to comprehend, design, and produce media  An expanded conceptualization of literacy  Literacy is no longer just reading and writing  Instead, media literacy encompasses the ability to successfully understand and navigate media in all its forms  Students may be adept at physically navigating technology, but they may lack the ability to make meaning of information “Media Literacy Project Grant.” EMTA. EMTA, 2015. Web. 29 Oct. 2015. “What is media literacy?” Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015.

4. The benefits of teaching media literacy  Strengthens students’ ability to make meaning of the messages they will receive in the “real world”  Assists students in identifying and challenging bias in the media  Empower students to create their own messages (creator rather than consumer of information)  Media literacy builds empathy and helps students to see the world from multiple perspectives “What is media literacy?” Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015.

5. Building Empathy through Media Literacy  Learning about the perspectives of others builds empathy.  If students can understand that bias/multiple perspectives exist, tolerance and acceptance can begin to happen.

6. Raghava KK: Shake Up Your Story “Raghava KK: Shake Up Your Story.” TED. Ted.com, Jul. 2011. Web. 29 Oct. 2015.

7. Perceived barriers to teaching media literacy  Correlating projects to meet specific learning standards  Buy-in from teachers and administrators  Time  Training  Supplies

8. Information about EMTA  EMTA = New York State Educational Media Technology Association  The group believes that integrating media and technology in education serves to enhance instruction and supports learning for students with a wide range of abilities and learning styles.  EMTA provides professional development for educators, as well as two $1,000 grants each year for media literacy projects. “NYS Educational Media Technology Association.” EMTA. EMTA, 2015. Web. 29 Oct. 2015.

9. Preparing the grant proposal  Square peg, round hole  Don’t overthink it – many of the great things you already do may have a media literacy component!  Be sure to address all components of the application  Have an “outsider” critique your proposal Deragon, Jay. “Social Business: A Square Peg Into a Round Hole.” Linked In. n.p., 4 Jun. 2014. Web. 29 Oct. 2015.

10. The project  Seventh grade ELA students chose a social issue to research.  Students gathered information from credible research sources and learned about plagiarism.  Using data gathered from the research process, students then created their own PSA announcements.  PSA projects were posted to the library website.

11. Grant monies funded: ProductSupplierCost per UnitQuantityTotal Cost Samsung W300 Pocket Camcorder, Black govconnection.com$139.994$559.96 Olympus ME-15 Tie Clip Microphone govconnection.com$22.7510$227.50 CyberLink PowerDirector editing software cnet.com$99.992$199.98 = $987.44

12. Project Implementation  The project was initially completed during June 2014.  Due to time constraints and other limitations, this project was offered as an enrichment option for 12 students.  Students were guided by both a library media specialist and a special education teacher.

13. Project Guidelines

14. Student Roles

15. Assessment

16. Social issue brainstorming

17. Social Issue Research  Students were introduced to Teen Health and Wellness, a database of reliable information about health and social topics. Teen Health and Wellness. Rosen Publishing, 2015. Web. 29 Oct. 2015.

18. Social Issue Research  After learning about plagiarism, students were sure to use note sheets to record citation information and any notes from all sources used.

19. Standards/Skills addressed during research Common Core State Standards, Seventh Grade ELA  Reading Standards for Informational Text #1: Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.  Writing Standards #7: Conduct short research projects to answer a question, drawing on several sources; generate additional related, focused questions for further research and investigation.  Writing Standards #8: Gather relevant information from multiple print and digital sources, using search terms effectively; assess the credibility and accuracy of each source; and quote or paraphrase the data and conclusions of others while avoiding plagiarism and following a standard format for citation. Empire State Information Fluency Continuum, Grade 7 Priority Benchmark Skills  Standard 1: Using Information to build understanding  Connect: States and verifies what is known about the problem or question and makes connections to prior knowledge.  Investigate: Uses technology resources such as online encyclopedias, online databases, and Web subject directories to locate information on assigned topics in the curriculum; evaluates and paraphrases information that answers research questions.  Express: Cites all sources used according to local style formats.  Standard 3: Demonstrating social responsibility Ethical behavior in use of information: Uses programs and Internet sites responsibly, efficiently, and ethically. “Empire State Information Fluency Continuum Document.” School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015. “New York State P-12 Common Core Learning Standards for ELA and Literacy.” EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core- learning-standards-for-english-language-arts-and-literacy>.

20. Preparing to Create PSAs  A class period was devoted to going over the project guidelines and student roles.  Students viewed exemplar PSA projects completed during the previous school year.  Students decided on their roles and began to brainstorm the structure of their group’s PSA.

21. Storyboarding  Three class periods were devoted to storyboarding. Instructors modeled the storyboarding process and students worked on perfecting their storyboards.  This was the area where students struggled most. Involved lots of communication and compromise Timing issues

22. Standards/Skills Addressed During PSA Preparations Common Core State Standards, Seventh Grade ELA  Writing Standards #5: With some guidance and support from peers and adults, develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on how well purpose and audience have been addressed.  Speaking and Listening Standards #1: Engage effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grade 7 topics, texts, and issues, building on others’ ideas and expressing their own clearly. Empire State Information Fluency Continuum, Grade 7 Priority Benchmark Skills  Standard 3: Demonstrating social responsibility Effective Social Interaction to Broaden Understanding: Asks questions of others in a group to elicit their information and opinions. “Empire State Information Fluency Continuum Document.” School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015. “New York State P-12 Common Core Learning Standards for ELA and Literacy.” EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core- learning-standards-for-english-language-arts-and-literacy>.

23. PSA Recording  Once storyboards were complete and students gathered all props needed, recording began on the PSA.  Recording process was trial and error – it is a lot harder to act than the students originally thought!

24. PSA Editing  Students found royalty-free music using the Soundzabound service.  All images used in the PSA projects were cited using MLA format.  Windows Movie Maker was used during to create the PSA videos.

25. Standards Addressed during filming and Editing Common Core State Standards, Seventh Grade ELA  Speaking and Listening Standard #5: Include multimedia components and visual displays in presentations to clarify claims and findings and emphasize salient points. Empire State Information Fluency Continuum, Grade 7 Priority Benchmark Skills  Standard 1: Using Information to build understanding  Express: Publishes final product for a particular audience and purpose.  Cites all sources used according to local style formats.  Standard 3: Demonstrating social responsibility  Effective social interaction to broaden understanding: Uses interactive multimedia tools to exchange data collected and to learn curricular concepts by communicating with peers, experts, and other audiences.  Ethical behavior in use of information: Uses programs and Internet sites responsibly, efficiently, and ethically. “Empire State Information Fluency Continuum Document.” School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015. “New York State P-12 Common Core Learning Standards for ELA and Literacy.” EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core- learning-standards-for-english-language-arts-and-literacy>.

26. Finished products  The finished PSA videos are located on the school’s library website.  Announcements were made to alert staff and students about how to view the PSAs.  Link: http://www.pioneerschools.org/Page/6157

27. What Went Well  Students worked well in groups and persevered through issues encountered  Quality of research  MLA citations and plagiarism discussion  Positive exposure to technology – create rather than consume  Students were proud of what they created  New technology from grants improved the quality of the projects

28. What Can Be Improved  Open up project to more students  Better instruction with storyboarding concept  Timeframe – lost time at the end of June for awards days and other activities  Better publicity – newsletter, social media, etc.  Deter students from using stock photos/videos and create their own materials instead

29. Your Ideas - What Has Worked Well in Your School?

30. Other Media Literacy Project Ideas  Perspective writing  Dioramas  Historical connections  Blogging/websites/reviews

31. Resources for Additional Project Ideas  Project Look Sharp: www.projectlooksharp.orgwww.projectlooksharp.org  NCTE (National Council of Teachers of English) Media Literacy Lessons: http://www.ncte.org/lessons/media-literacy http://www.ncte.org/lessons/media-literacy  Media Literacy Now: http://medialiteracynow.org/http://medialiteracynow.org/  Common Sense Media: https://www.commonsensemedia.org/ https://www.commonsensemedia.org/

32. Works Cited Deragon, Jay. “Social Business: A Square Peg Into a Round Hole.” Linked In. n.p., 4 Jun. 2014. Web. 29 Oct. 2015. “Empire State Information Fluency Continuum Document.” School Library Systems Association of New York State. SLSA, 2015. Web. 29 Oct. 2015. “Media Literacy Project Grant.” EMTA. EMTA, 2015. Web. 29 Oct. 2015. “New York State P-12 Common Core Learning Standards for ELA and Literacy.” EngageNY. NYSED, 26 Oct. 2012. Web. 29 Oct. 2015 http://www.engageny.org/resource/new-york-state-p-12-common-core-learning- standards-for-english-language-arts-and-literacy>. “NYS Educational Media Technology Association.” EMTA. EMTA, 2015. Web. 29 Oct. 2015. “Raghava KK: Shake Up Your Story.” TED. Ted.com, Jul. 2011. Web. 29 Oct. 2015. Teen Health and Wellness. Rosen Publishing, 2015. Web. 29 Oct. 2015. “What is media literacy?” Powerful Voices for Kids: Digital and Media Literacy Education. Byer School Foundation, 2015. Web. 27 Oct. 2015.

33. Thank you! Contact: Maria Muhlbauer Email: mmuhlbauer@pioneercsd.org Phone: (716) 492-9383 Twitter: @muhlbs83, @PioneerMidLMC Blog: pioneermiddlelibrary.blogspot.com Website: http://www.pioneerschools.org/Page/1923