1. The New Era of Marketing Social Networking Dahiana Pena

2. Marketing Marketing is everything a business does in order to play their products or service in the hands of potential customers.

3. The Old Era of Marketing

4. Problems: Customer Response Business Funds Original Intended Use

5. Social Networking “ Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web” – David Meerman Scott.

6. Hypertargeting Clara Shih explains that hypertargeting is “the ability on social networking sites to target ads based on very specific criteria, [Hypertargeting] is an important step toward precision performance marketing’’ (82).

8. Be aware: Balanced Marketing Plan

9. Take Example Jay Kubassek Pro Elite “The point is, if you have right mind set, the right skill set, marketing the right product to the right people and your able to leverage it with the this technology its pretty hard not to be successful" - Jay Kubassek

11. Works Cited Flagler, Renee. "Are You Social? Marketing You Business with Facebook and Twitter."New York Amsterdam News 102.27 (2011): 6-S.6. Academic Search Premier. Web. 18 Oct. 2011. http://http://web.ebscohost.com.login.library.coastal.edu. http://http://web.ebscohost.com.login.library.coastal.edu Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons, 2007. Print. Shih, Clara. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. Boston: Prentice Hall, 2009. Print "Social Media Marketing – What, How and Why." Social Maximizer Blog. 19 May 2009. Web. 01 Nov. 2011. http://blog.socialmaximizer.com/social-media- marketing-its-benefits/.http://blog.socialmaximizer.com/social-media- marketing-its-benefits/ Susie. "Knowing the Negative Effects of Social Media Marketing | SEO Blogs & Latest Search Engine Optimization News - SearchEngineOptimization.co.uk." SEO, Search Engine Optimization, SEO Optimisation Company : SearchEngineOptimization.co.uk. Search Engine Optimization, 19 June 2010. Web. 01 Nov. 2011. http://www.searchengineoptimization.co.uk/seo-blog/social-media- optimization/knowing-the-negative-effects-of-social-media-marketing.html. http://www.searchengineoptimization.co.uk/seo-blog/social-media- optimization/knowing-the-negative-effects-of-social-media-marketing.html "Direct Mail Advertising." KnowThis.com: Marketing Tutorials, News, How-to and More. Web. 03 Nov. 2011. http://www.knowthis.com/principles-of- marketing-tutorials/types-of-advertising-media/direct-mail-advertising/.http://www.knowthis.com/principles-of- marketing-tutorials/types-of-advertising-media/direct-mail-advertising/ Owyang, Jeremiah. "What Makes a Successful Marketing Campaign on Social Networks? « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing." Web Strategy By Jeremiah Owyang: Web Marketing, Social Media. Web. 03 Nov. 2011..