1. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Spurring the Elephant: Implementing a Digital Accessibility Training Program in the Enterprise Terri Fellers Accessibility Team Lead

2. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Agenda Introduction Key Concepts Training Plan Content Development Delivery

3. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Introduction

4. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Business Drivers Why do we care? Digital accessibility programs are driven by a mixture of the following factors: Business Drivers Manage Legal Risk Eliminate Discrimination Conform to Laws Access Markets Social Responsibility

5. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Overarching Model Digital Accessibility Maturity Model (DAMM) High level areas of activity or competence needed for an effective digital accessibility program. Program maturity is measured along ten key dimensions: Governance, Risk Management, and Compliance Communications Policy and Standards Legal and Regulatory Fiscal Management Development Lifecycle Testing and Validation Support and Documentation Procurement Training

6. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Phase 1: Training Plan

7. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Training Plan Goals Have the knowledge in place to ensure sites and applications are compliant with accessibility policy The ability to maintain that knowledge over time and staffing changes The ability to certify knowledge transfer to key roles

8. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Target Roles Core Development Roles Designers Developers Quality Assurance Project and Product Managers Documentation Roles Technical Writers Communications and Marketing Procurement Contract Specialists Vendors Other Roles Customer Service Representatives Human Resources

9. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Sample Curricula and Courses Accessibility Awareness Accessibility Concepts Section 508, WCAG, ADA, CVAA, AODA Accessibility Testing and Evaluation Audit Methodology, Testing Tools Document Accessibility Acrobat, InDesign, MS Office Mobile Accessibility Overview, iOS for Testers, iOS for Developers Web Accessibility Overview, Basics and Advanced Support Handling Accessibility Issues

10. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Example Training Matrix CourseCurriculumRoles Accessibility ConceptsAccessibility AwarenessAll employees Section 508 / WCAG / ADA / CVAA Overview Accessibility AwarenessAll employees Web Accessibility BasicsWeb Accessibility Managers, Developers, Designers, Testers Web Accessibility AdvancedWeb AccessibilityDevelopers, Designers, Testers Adobe Acrobat AccessibilityDocument AccessibilityDevelopers, Authors, Marketing Adobe InDesign AccessibilityDocument AccessibilityDesigners, Authors Microsoft Office AccessibilityDocument AccessibilityDesigners, Authors Testing Tools OverviewTesting and Evaluation Managers, Developers, Designers, Testers Introduction to JAWSTesting and EvaluationDevelopers, Testers Handling Accessibility IssuesSupportCSRs

11. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Training Rollout Plan Time based implementation of the training matrix When do specific roles need to complete specific training? What is the refresh period for training? What triggers training needs to occur?

12. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Basic and Expert Tracks Training internal accessibility experts is expensive Easy fix - split up the tracks Procedurally tier out accessibility development issues –Front line employees –Internal experts –External experts

13. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Basic and Expert Tracks The right class for the right person Attendance roles that best match the course content Tracks are broken up into specific areas so that attendees get the most out of the time

14. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Assistive Technology Training Do not recommend organizations train Developers or QA to perform functional or user acceptance testing with AT Focus on normative testing against best practices Supplement with functional testing by individuals with disabilities that use the AT on a daily basis Sighted users testing with AT can result in radically inaccurate results

15. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Coaching Support Provide coaching support for trainees –Recurring, scheduled sessions –Help Desk support Allows trainees to bring issues to an expert Keeps the issue fresh in individuals minds Allows for tracking what issues are unclear in training

16. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Please(!), not just PowerPoint Slides PowerPoint driven training is boring Video training is better –2-3 minute videos Simulation training is best Practical reality is a mix of these methodologies

17. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Phase 2: Content Development

18. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Course Development Overview Create a series of courses implementing the training matrix Defining the content Defining the knowledge checks Defining a certification process

19. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Course Development Methodology Kickoff Design Document –Delivery Approach –Technical Specifications –Goals –Objectives –Outlines –Specific Best Practices Storyboard –Introduction –Goals and Objectives –Modules –Exercises –Assessments –Demonstrations Review Cycles Development Deploy

20. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Module Content Grouped by media types (Images, Data Tables, Forms) Content: –Description of relevant accessibility issues –Compliant and non-compliant examples –How to fix –How to unit test –Speaker notes or narration transcript

21. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Build vs. Buy Building courses Cheap if we don’t account for time Custom by definition Takes a lot of time Buying courses Expensive if we don’t account for time Not custom by default Quick Common Practice License base courses Customize a subset The more frequently a course is taken, the more critical it is to customize it In large organizations seat time is the dominant cost

22. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Phase 3: Delivery

23. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Delivery Options On-site Instructor-Led Training Classic classroom based training Web-based Instructor-Led Training Remote training Online Self-Paced Training Deploy courses via SaaS or to the organization’s learning management system

24. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 On-site Instructor-Led Training Organizations typically see highest satisfaction ratings and knowledge retention with this method of delivery More engagement from students However, most expensive option

25. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Mixed Delivery Models Basic courses often benefit from live demonstrations and examples of AT –Allows team members to experience accessibility challenges firsthand –Communicating the human impact Advanced courses available online in a self-paced fashion Provides the benefits of classroom and online training

26. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Accessibility Summits A Shotgun approach to kicking off a program Methodology: Offsite assessment work Onsite, hands-on intensive, custom training Onsite consulting work with relevant groups Offsite, ongoing coaching support for teams

27. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Questions?

28. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 Thank You Contact Us Terri Fellers Accessibility Team Lead terri.fellers@ssbbartgroup.com Follow Us @SSBBARTGroup linkedin.com/company/ SSB-BART-Group facebook.com/ SSBBARTGroup SSBBARTGroup.com/blog

29. info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659 About SSB BART Group Unmatched Experience Focus on Accessibility Solutions That Manage Risk Real-World Strategy Organizational Strength and Continuity Dynamic, Forward-Thinking Intelligence Fourteen hundred organizations (1445) Fifteen hundred individual accessibility best practices (1595) Twenty-two core technology platforms (22) Fifty-five thousand audits (55,930) One hundred fifty million accessibility violations (152,351,725) Three hundred sixty-six thousand human validated accessibility violations (366,096)