Presentation is loading. Please wait.

Presentation is loading. Please wait.

See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW.

Similar presentations


Presentation on theme: "See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW."— Presentation transcript:

1 See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW.

2 Clixie Video transforms your regular web videos into an involved and interactive experience for your viewers... quickly and easily! By allowing you to link any element within the video, Clixie turns your content into an interactive information and revenue stream. Why Clixie?

3 FACTS:  60 percent of people prefer video over reading text.  Video keeps visitors on your website longer.  Video is more memorable than written content.

4 How It Works Flexible tools allow you to tailor interactivity to your audience. User Action: Requires the user to click on an object inside the video to trigger a Clixie to appear. Timed Events: Clixies appear automatically when the object appears or the word is spoken inside the video. A click on the Clixie will open a take the viewer to the desired website to view more content or make a purchase.

5 How It Works Multiple Viewing Options InPlayer View: Allows video to play without Clixies displaying until user clicks on Lightbox to reveal Clixies. Perfect for Full Screen view; mobile and tablet devices. Vertical View: Displays Clixies outside the player window, for higher viewer visibility.

6 How It Works Social Media Share Videos instantly to multiple Social Networks. Leverage all distribution channels. Customized Landing Page maintains control of user metrics (Shares, plays, CTR’s, etc.)

7 Case Study Click Through Rate (CTR) Compared to an average purchase rate of 0.25% for all other online advertising 7.25% # of viewers who watched entire video Average rate of abandonment for a 90s video: 54% 91% The figures demonstrate the ability to engage the audience effectively, without distracting from the content Viewer Engagement and “Stickiness” Before Clixie: Average amount of time spent on page - 1:03 minutes After Clixie: Average amount of time spent on page with Clixie - 3:27 minutes. 300%

8 Event Types User Actions that are tracked and recorded (historical and real-time) Page view: When the video is loaded in the page Video start: when the video is started Video play: when the video is played Video pause: when the video is paused Video stopped: when the video is stopped (occurs when it reaches the end) Click: Records a click on an interactive object inside the video stream False click: A click on an object that is not interactive inside the video stream Clicked URL’s: Average amount of “click through’s” (CTR's) to 3rd party websites, caused by clicking on a Clixie These data sets are all easily captured and represent a wealth of consumer based behavior that is invaluable to both advertisers and content provider(s)

9 Metrics Reports produced: Number of interactions by type (page view, click, etc.) by video, time (day, hour, minute) and/or object Clicked URL’s (CTR’s) by video, time (day, hour) and/or object Geo-location info (country, state or region) by interaction type, video, time (day, hour) and/or object Click and false click position within the video, by video, time (day), object, and space/time coordinates within the video (x, y, and time) which generates the “heat map” Response time of the Clixies, by video, interaction type and/or time (day, hour, minute) All data can be exported to 3 rd party analytics tools, such as Google Analytics. Clixie Media server and Reports are available in English, Portuguese and Spanish

10 Event by Type Multiple Graphical options available for quick analysis.

11 CTR’s Click Through’s occur when the Viewer clicks on the Clixie and is taken to a different website.

12 Location Viewers are tracked by their originating IP Address and Unique MAC ID.

13 Heat Map Yellow dots represent where and when Viewers are clicking.

14 Event Response Multiple Graphical options available for quick analysis. Events can be selected for quick and easy comparative analysis.

15 See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW. 2232 S. Main Street, Suite 444 Ann Arbor, MI USA 48103 Office:+1 734 994-5075 ext. 802 Cell: +1 734 347-7111 E-mail: tmoore@clixiemedia.com clixievideo.com


Download ppt "See it. Click it. Get it. INTERACTIVE VIDEO “Where Psychology Meets Technology” THE FUTURE IS NOW."

Similar presentations


Ads by Google