1. ECR Europe 2002 Conference Barcelona 22-24 April 2002 General Evaluation

2. Breakdown of delegates BarcelonaGlasgow Manufacturer5960 Retail / wholesaler1716 Consultant1314 Supplier54 IT66 100% CEO1816 Logistics1317 Cust. Dev.5451 Marketing I.T. 9 6 100% 9 7 100%

3. Response Rates 18%...

4. Who made up our base? Retail response down from Glasgow 14% Manufacturer to Retailer ratio in the Conference 3.3 to 1

5. Some basic numbers Total number of registrations: 2.884 319 Retailer delegates from 81 companies 1126 Manufacturer delegates from 168 companies/groups 54 countries represented 54 Exhibitors occupied 2.450 m2 in the Marketplace

6. Plenary Sessions New Consumer Landscape3.4 ECR Tools at Work 3.2 Imagining Tomorrow’s Consumers4.0 + CEO Panel 3.8 OSA Mini Plenary3.6 GCI Mini Plenary4.0 Consumer Demand Mini Plenary4.0 Maximum score: 5.0 Pro memoire: Glasgow plenary scores 2.95 -> 4.0

7. Overall seminar evaluation Seminars met expectations 3.9 (3.2) Content matched the programme 4.0 (3.5) Speakers had excellent knowledge of subject 4.2 (3.9) Speakers presented effectively 3.9 (3.3) Content level was “just right” 4.0 (3.2) (Maximum Score 5.0 - Glasgow scores in brackets)

8. The Top 7 Seminars Global Data Synchronisation4.7 Social/Environmental Issues4.5 Euro4.3 Shrinkage4.2 POS Data Management4.2 Supply Chains of the Future4.1 CPFR seminar4.1 Maximum score: 5.0 - Highest in Glasgow: 3.7 (!)

9. Other Seminars OSA Seminar3.8 Global Scorecard3.7 E-Category Management3.4 B2B Update3.3 CRM seminar3.0 PIETF, Logistics, Fresh, Intelligent Tagging:no statis- tically useable data Maximum score: 5.0 - Highest in Glasgow: 3.7 (!)

10. Barcelona - Positive Elements The break out sessions were a great success! Conference content - was generally very good Quality of Speakers - was high Despite being a shorter event, networking & Marketplace meeting opportunities were good: Average time spent in MP (over 2 days): 5hrs! (one delegate even spent 24hrs!) In Glasgow: 6h40mins over 3 days

11. Barcelona Negative Points Insufficient time to discuss with speakers in break out sessions Marketplace small and not offering new insights or ideas: a poor 2.6 score (Glasgow 3.1) “Comfort level” issues (chairs/distances to walk/buses) Overall organisation evaluation dropped from 3.7 at Glasgow to 3.4

12. Suggestions Bring the CEO Panel to the beginning of the afternoon Bring conflicting views into the CEO Panel “we need fireworks” Don’t just relay the success stories Put more depth into (plenary) presen- tations Stick to time – end earlier Day 2: concern to get to airport

13. Topics proposed by delegates

14. Suggested FutureTopics from list on questionnaire Stores of the future45% Supply Chains of the Future43% Demand Generation41% CPFR35% POS Data Management Global Data Synchronisation Social & Environmental Issues B2B Exchanges FRESH ….. 20-25%

15. Spontaneous Topic suggestions Efficient Promotions Point of Purchase Innovations Development of CRM projects Logistics & Transportation as integrated part of the Supply Chain; LSP; 3PL - 4PL. Merchandising Solutions Packaging RTIs GCI & standards Consumer focus