2. Modularization Also Known As: reuse, single sourcing, structured authoring What is it? Breaking down content into smaller chunks that can be reused in multiple documents What can it do for us? Make the process more efficient Make each author more productive Make reviewers more productive Allow you to pay Pharmacists for their knowledge not their ability to format documents Ensure that the most current and approved information is presented

3. Where are we now? – Right now, authors are reusing content, some better than others. – Much of the information that is shared across a TA is shared before it is approved... Some authors make changes to what is shared with them. Some authors make changes to what is shared with them. Reviewers may edit the same pieces of information multiple times. Reviewers may edit the same pieces of information multiple times. The editor WILL edit the same pieces of information multiple times. The editor WILL edit the same pieces of information multiple times. Some authors will make a reviewer’s changes, others not. Some authors will make a reviewer’s changes, others not. Some authors will make the editor’s changes, some will not. Some authors will make the editor’s changes, some will not. – Result: Inconsistent content and wasted time and effort.

4. Where would we like to be? Create, review, and approve the content ONCE. Create, review, and approve the content ONCE. Save it in a component content management system where people can easily find the elements they need to create new SRs. Save it in a component content management system where people can easily find the elements they need to create new SRs. Reuse approved content that is current and accurate. Reuse approved content that is current and accurate. Create new SRs using existing current and approved content automatically. Create new SRs using existing current and approved content automatically.

5. Case in Point – Vimovo SRs were being put together in anticipation of launch. There is placeholder text, but someone needed to go back manually and put in the finalized PI information. SRs were being put together in anticipation of launch. There is placeholder text, but someone needed to go back manually and put in the finalized PI information. With a component content management system in place, once the PI is finalized, all the docs could be completed automatically and released for use automatically. With a component content management system in place, once the PI is finalized, all the docs could be completed automatically and released for use automatically.

6. Benefits TangibleIntangible

7. Strengths Our team is poised to make a change because they are motivated to complete content accurately and consistently. Our team is poised to make a change because they are motivated to complete content accurately and consistently. They seem to crave structure and style mandates. They seem to crave structure and style mandates. They are already used to an automated workflow. They are already used to an automated workflow.

8. Challenges It will take some time to analyze our needs and create an information architecture. It will take some time to analyze our needs and create an information architecture. It will cost money to purchase a CMS and authoring tool, or a monthly outlay for Software as a Solution. It will cost money to purchase a CMS and authoring tool, or a monthly outlay for Software as a Solution. There will need to be training in how to write and how to use the new system. There will need to be training in how to write and how to use the new system. There will be productivity slowdowns while people get adapt to the new way. There will be productivity slowdowns while people get adapt to the new way.

9. Next Steps Evaluate what we have ( ie, do a content audit) Put into an ROI calculator Create and design the new information architecture Evaluate available tools Have short-list tool providers give a demo with our samples Pick a vendor

10. Implementation Put structured authoring preferences into system (workflows, vocabularies, etc). Put structured authoring preferences into system (workflows, vocabularies, etc). Put legacy materials into system, break down into topics, and tag. Put legacy materials into system, break down into topics, and tag. Create maps/schemas/DTDs (ie, templates), so that authors will have containers for their content. Create maps/schemas/DTDs (ie, templates), so that authors will have containers for their content. Train everyone on writing in topics and tagging what they enter into system. Train everyone on writing in topics and tagging what they enter into system. Train everyone in using the “templates” to create SRs. Train everyone in using the “templates” to create SRs.

11. Potentials Vendors Consultants Consultants CMS CMS Authoring Tools Authoring Tools