1. Content Delivery from the Cloud Chris Rittler Deluxe Digital Distribution April 8, 2013

2. It Used To Be Easy … 2 HDTV SDTV Processing & Distribution A few content providers

3. The World Today 3 Roku Xbox Playstation 3 Ultraviolet Android iOS DRM Quality Control Transcoding Storage Bandwidth Workflow Eider TMS Routing Encryption Aspera Transport Packaging License Survey CDN VPN ADI 4K 8K WMV HDTV SDTV PC/MAC

4. Multiscreen Solution Architecture 4 iOS Retail Systems Android CE PC/Mac STBs Apps CMS Retailer System Merchandising Recommendations Discovery Social Reporting DRM Licenses AV Feed Store Front Entitlement Encoders All Studios All Content DRM Encryption DRM Encryption Media Library Origin Content Processing CDN 2 Admin Reporting DRM Server DRM Server CDN 1 SDKs Content, and Metadata Ingest Metadata Workflow Services

5. Cloud Solutions 5 Workflow Retail Systems Apps Services

6. Full Service Cloud Strategic Options Build In-House “Half Cloud” Blend of in-house and cloud

7. Key Cloud Economics Scale Re-Use Virtualization Know How

8. Deluxe OnDemand™ VOD Catalog As A Service: Multiscreen Ready Studio-Quality Outputs VOD Catalog As A Service: Multiscreen Ready Studio-Quality Outputs Cloud-based Service Multiscreen Ready Video Catalog Highest Quality Video Outputs Simplified Operations; Reduced Cost Easy Integration Time-to-Market in Days not Months

9. Conclusion Consumers want easy access to deep catalogs of high quality content on their device of choice Many technical and economic challenges to becoming a popular distributor of multi-screen content Cloud services and third party services are growing in capability and popularity to address challenges

10. Thank you! Chris Rittler Senior Vice President, Sales & Business Development chris.rittler@bydeluxe.com www.bydeluxe.com/d3