1. social media Using to tell your data’s story Ruth Hamberg Minnesota Compass, Wilder Research #CICsocial

2. Indicators sites are digital, shareable, and actionable Social media is a digital means of sharing information, often leading to action

3. #cicsocial

4. Sound, credible information + Common sense of purpose = Impact www.mncompass.org

6. Convening and events Social mediaNewsletters Traditional media Articles by community leaders Library of reports Annual dashboard (Compass Points) Racial Equity Resource Directory Presentations Beyond graphs & charts, Compass provides:

7. www.mncompass.org 3M Foundation Blue Cross and Blue Shield of Minnesota Foundation Boston Scientific Otto Bremer Foundation Bush Foundation Greater Twin Cities United Way Mardag Foundation The McKnight Foundation B.C. Gamble, P.W. Skogmo Fund of The Minneapolis Foundation Minnesota Initiative Foundations The Saint Paul Foundation Wells Fargo Foundation Minnesota Amherst H. Wilder Foundation Compass collaborative

8. Why What How of social media The

9. Quick orientation  Medium of communication that occurs online, based on conversation, sharing, and a decentralized flow of ideas  Informal  Increasingly popular  Not always personal or celebrity-driven www.mncompass.org

10. Social media and our goals  Promote traffic to website  Add voices to discussion  Increase awareness  Engage stakeholders www.mncompass.org  Prevent data misrepresentation  Control the discussion Yes No

11. Why does it matter? Why does your project matter? To whom does it matter? www.mncompass.org First, let’s ask:

12. Why does it matter?  72% of online adults in the U.S. use social networking sites.  The share using Twitter has doubled since 2010.  Three times the percentage of age 65+ adults are using social networking sites, up to 43% from 13% in 2009. Source: Pew Research Center’s Internet & American Life Project (2013) http://www.pewinternet.org/Reports/2013/social-networking- sites.aspx http://www.pewinternet.org/Reports/2013/social-networking- sites.aspx www.mncompass.org

14. WhyWhat How of social media The

15. www.mncompass.org

16. Content  Media  Current events  Annual themes  Presentations and events  Data, resources, tips, and images  Share (80:20) and be responsive to users www.mncompass.org

17. Compass Annual Meeting

18. Audience  Who is talking about topics related to our resource?  Who already uses the resource?  Who would we like to see use the resource? www.mncompass.org

19. Audience  Funders  Partners  Advocacy/policy  Media  Community members www.mncompass.org

20. funder

21. author local hashtag broad hashtag outlet direct link partner

22. media

23. community

24. community

25. Minnesota Compass ‏ 6 surprising facts abt MN #millennials http://www.mncompass.org/trends/ask-a-researcher… #5: Racial gaps exist, but some progress as well pic.twitter.com/J9KwCZ7eTt saeng.i.am ‏ @MNCompass graph on RacialGap in HigherEd misleading and contradict ur report Disaggregated data on shows otherwise. http://www.mncompass.org/workforce/ educational-attainment#1- 4787-g … [link to Educational Attainment by Race/Ethnicity graph including breakdown of Asian/Southeast Asian] Minnesota Compass ‏ @Saengmany Thanks for the comment. We'll look into it and get back to you. Wld you like to connect via email? Please see DM if so. community

26. Why WhatHow of social media The

27. How we use social media  Explore, experiment, and have fun  Act like a researcher  Act like a human being  Gut checks www.mncompass.org

28. To include or not…?  Enough context to avoid confusion  “Human” language  Relationships  An image www.mncompass.org  Information available via link  Significant digits Do Don’t

29. Getting set up on a budget 1. Research: Where is your audience? What and how do they share information? 2. Open account 3. Download scheduler (Buffer, Hootsuite, Tweetdeck) www.mncompass.org

30. Getting set up on a budget 4. Choose 5 interesting things (event, article, data release, community news…) 5. Say 2 things about each (quote, data point, release date, key point…) 6. Schedule (2 per day = 1 week; 2 per week = more than one month!) 7. Monitor and respond www.mncompass.org

31. Frequency  Maintain a regular schedule  Post at least once per month (ideal: at least once per week) www.mncompass.org

32. Principles for sharing TwitterFacebook www.mncompass.org  Brief; don’t use all 140 characters  Include a link  Include relationship- builders (@, #)  Include an image?  Conversational  Shorter is better  Include a link  Include an image

37. Stay in touch! www.mncompass.org Visit mncompass.org or text “MNCOMPASS” to 22828 to sign up for our monthly e-newsletter Follow us on Twitter: @MNCompass Connect with MN Compass on Facebook ruth.hamberg@wilder.org | @rehamberg www.mncompass.org

41. Damage control  Be positive  Be professional  Avoid sarcasm  Take the conversation somewhere else  Example Example www.mncompass.org

42. Analytics  Defining engagement  Tools  In platform  Raw data  Followerwonk  Mention www.mncompass.org

43. Twitter terms  Tweet  Retweet  Favorite  Follow  List www.mncompass.org  @  #  HT  via  #FF

44. Integration with website  “Share this”  Embedded streams  Website design  Example Example www.mncompass.org

46. Twitter users  Metropolitan Council (link)link  State Demographer’s Office (link)link  Minnesota Public Radio (link)link  Many MN nonprofits (link)link  Many MN researchers (link)link www.mncompass.org

47. https://twitter.com/givemn/status/457954189872623616

49.  78% Mpls' Somali kindergartners school-ready (vs 72% overall) http://t.co/Qd00vLHGVW @webertom1 @Aynte @tcgennext http://t.co/0iAcPpDZJR  #smalltowns2014: Check out #thewaynorth. Reporter @damiencave is making trek from Texas to MN to explore immigrant story/impact  UPDATED neighborhood profiles w/ population, housing, jobs data & more! http://t.co/0Nm7qN1FEH #MSPnhoods http://t.co/zpIkXKsBT8  19.1% MNs making less than $15,000/year have diabetes vs 4.4% of those making $50,000+ http://t.co/DrJ2KGuJeU http://t.co/uMQ5KdbrDd  A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4  @waiteparkcc Neighborhood profile for Waite Park now updated! 9 in 10 residents are white. 12% age 65+ http://t.co/NdCHnqfImT #MSPnhoods  A: At 28%, #millennials are MN's largest generation #compass14 (2/2) http://t.co/tPLHKmsOh4  Share of millennials w/ BA+ ranges from 10%-52% by race in MN, 14%-65% in US @janeellentigan #compass14 http://t.co/jvzwW3W2dw  21,000 of Minnesota's foreign-born residents were born in Somalia http://t.co/JoTTTWunFK @dailycircuit @webertom1 @Aynte @HIPSINSTITUTE  MN has largest difference b/w % white residents & % Black residents wkng at a job http://t.co/yWiX68Nr9X @DailyCircuit @KerriMPR @nvlevy Compass’ top tweets of 2014