1. BIG

2. Meet the team  Kati Hyvönen  Project manager, ’the Lion’  Asta Lindström  Design manager, ’the Leopard’  Olli Rapanen  Marketing manager, ’the Elephant’  Sonja Uotila  Sales manager, ’the Rhino’  Veli-Matti Vikman  Technical manager, ’the Buffalo’ ”Gain 24 Online new customers and value through new marketing tool using social medias.” Big5 - Steering group presentation

3. BIG Strengths Innovativeness Past experiences Enthusiasm Team spirit Weaknesses Technical knowledge No cultural differences Opportunities New field of work No financial pressure Gain experiences Threats Schedule Too high expectations Resources Big5 - Steering group presentation Big5 SWOT

4. BIG Solution: BUZZ! Killer App! Mind map Big5 - Steering group presentation Target market Helsinki area Students & small households Broadband retailer Private Housing Companies Customers Problems: Lack of marketing Lack of Customers Unknown to users Campaigns: Network marketing Social media Universities RunToShop’s campaign tool E.g. Metropolia

5. BIG Business ideas Big5 - Steering group presentation  ”Cheapest and most reliable prices for households”  ”A highly recommended and reliable broadband with low prices – come and get your own!”

6. BIG Application ideas Big5 - Steering group presentation  Games  Video interviews  Chatrooms  RECOMMEND-button competition

7. BIG Long-term plan Big5 - Steering group presentation  Research  Analysis  Designing the application  Testing  Sales & Marketing

8. BIG TODO-list Big5 - Steering group presentation  Network marketing research  Customer segment analysis  Competitor research / analysis  Developing business idea  Developing marketing app  Fixing wiki + Google docs etc.

9. BIG Questions Big5 - Steering group presentation  Cash flow?  Technical support / details?  Focus on marketing and slogans or technical app.  Amount of current customers  And how’s it been growing

10. BIG Anything else? Big5 - Steering group presentation

11. BIG Competitor intelligence 11.9. Big5 - Steering group presentation RetailerSpeed Normal price/month Possible opening fee Expenses/yea r Sale price/month Sale opening fee Sale expenses/yearElse 24 online2M28 €39 €375 €8,25 €1st year99 €198 €1st year when utilizing the sale, have to commit for 24 months 13,90 €2nd year166,80 €2nd year Elisa2M26,90 €78,64 €401,44 € Sonera8M29,90 €130,06 €488,86 €same than normally0 €358,80 € Saunalahti2M23,90 € 286,80 €9,90 €1st year 118,80 €1st year Normally contract for 18 months, when utilizing the sale it's 24 months sale for 8M 19,90 €2nd year 238,80 €2nd year GoHome2M33,90 €150 €557 € LanWorldFinland2M29,90 €59 €418 €same than normally0 €359 € MaxiNetti2M31,90 € 382,80 € Nebula3M36,90 €48 €491 €39,90 € 48 €527 €contract for 12 months, sale for 8M when utilizing the sale it's 24 months Welho10M24,90 €30 €329 €19,90 € 30 €299 €

12. BIG 24 Online Big5 - Steering group presentation  Completely Finnish company  Owners are Finnish investors and private persons  Established in Vallila, Finland, in 2003  Company’s activities increased in 2006  24 Online bought the old network from Saunalahti which merged with Elisa   thus making 24 Online a reasonable competitor for Helsinki metropolitan area broadband markets

13. BIG Problem Big5 - Steering group presentation  Lack of customers  Lack of marketing  Unknown in Finnish broadband markets

14. BIG Possible solution? Big5 - Steering group presentation  Marketing app to the web  Useful slogans  Creating ”Buzz”  Network marketing