2. Tell Me What I Want Advertising & Shopping

3. First Period advertisement

4. Objectives Listen for detailed information Understand the coded language of ads Carry out oral activities related to ads

5. Pre-listening tasks: vocabulary Matches Advertisement, ad Cheer up Fashion Like a kid in a candy store Window shopping Commercial Make happy Style Like a child in a place with lots of good or appealing things Shopping without spending any money

6. Leading-in Where do people see or hear the ads? What are some of the themes that advertiser use? What do many ads suggest? Why do some people think that advertising is a good thing?

7. Listening 1: An introduction to advertising Q1 Q2 Q3 Q4 Q5 Task: listen to the passage and choose the best answer to each question you hear.

8. Listening 2: the influence of ad Task : listen to the dialog twice and fill in the blanks with the information you hear.

9. Listening 2: the influence of ad (keys) 1. Shoes 2. look funny 3. there is a lot of life 4. ad 5. give him extra spring 6. as much money 7. need extra spring 8. millions of dollars

10. 9. wearing those shoes 10. wear 11. for nothing 12. reach the top 13. because of 14. sth else 15. hard work, dedication 16. focus on his studies 17. forget the influence of ad

11. Listening 3: Aradio advertisement Listening 3: A radio advertisement Task: listen to the passage and answer questions with your own words

12. Listening 3: Aradio advertisement Listening 3: A radio advertisement 1.What is the name of the store in the ad? 2.What products does the store sell? 3.What, according to the ad, can help you if you are “ low on cash ” ? 4.What service does the store provide if you buy some major items? 5.Where is this store? 6.When is the store open?

13.  Frontier furniture  All kind of appliances and furniture. Everything you need for your home.  An easy rent-to-own plan.  Free delivery  Downtown two blocks east of city-hall across from union square.  Open daily from 10:00 am to 9:30 pm. Aradio advertisement A radio advertisement

14. Listening 4: Visual Ads – Why is the little girl’s mother angry? – Why is the man making angry gestures while talking to the hairdresser? – What does the man want the hairdresser to do? – What is the commercial for?

15. Advertising & Slogan A. Intelligence everywhere. B. Good to the last drop ． C. Obey your thirst ．

16. Advertising & Slogan D. No business too small, no problem too big. E. Feel the new space F. Take time to indulge

17. What’s in a good slogan? What other famous slogans do you know? Discuss with your partner to find out what characteristics do all the slogans have?

18. What’s in a good slogan? Original Simple Memorable Including a key benefit Differentiate the brand Arousing positive feelings for the brand

19. Simple -- Inventors and scientists make dream come true; the insuranceman keeps nightmares from happening. (Fireman ’ s Fund Insurance ) -- Cash if you die. Cash if you don ’ t. (Lloyd ’ s Life Insurance)

20. a. coined words --Everywear (Burton Men ’ s wear) --Pure snacking. Pure snacktivity (KP peanuts) b. puns in the slogan --We ’ ll do the homework. (Bendix appliances) -- Taste, not waist (Weight Watchers Frozen Meal) Memorable

21. Including a key benefit -- If you want to go ahead, get a hat. (Hat Council) --The fun develops instantly. (Polaroid) -- If it ’ s on, it ’ s in. (Radio Times) -- The best way to get music out of your system. (Philips)

22. Differentiate the brand -- Heineken refreshes the parts other beers cannot reach. (Heineken Beer) -- A newspaper, not a snooze paper (Mail on Sunday)

23. Arouse positive feelings for the brand -- Feel 95 point great. (Capital FM) -- If smoking isn ’ t a pleasure, why bother? (Newport Cigarette)

24. Assignment Work in groups of four. Set up a company and for your product, you are to work out the promotion strategies. You must 1. Decide the target customers. 2. Design a poster with a slogan. 3. Create a radio or TV commercial for the product.

25. Thank You!