1. A New American Story Promoting Opportunity in a Changing America Alan Jenkins The Opportunity Agenda GCYF Annual Conference October, 2012

2. Attitudes at a Crossroads

3. A Majority of Americans: Support the Dream Act (54%) Support a Roadmap to Citizenship (72%) Support Arizona’s SB 1070 (61%) Support the principle of citizenship for all American-born children as guaranteed by the U.S. Constitution (57%) Are split on whether immigrants strengthen American society (49 percent) Oppose mass deportation (56%)

4. Millennials are More Welcoming Eighteen to Twenty-Nine Year Olds: More likely (65%) to believe immigrants strengthen America (compared to 49% total). More strongly oppose mass deportation of undocumented immigrants than their elders (67% to 56%). Show greater support for birthright citizenship (73% to 57%). Support in-state college tuition for qualified children of undocumented immigrants (57% to 44%). More supportive of a roadmap to citizenship for undocumented immigrants (81% to 72%), and the DREAM Act (66% to 54%). But just as likely (35%) to say immigrants “threaten their jobs.”

5. Challenges on Services

6. 6 The Anti-Immigrant Narrative Law and Order Overwhelming of Scarce Resources

7. Creating a New Narrative

8. Commonsense Solutions Upholding our National Values Moving Forward together

9.  Understand your Audience  Lead with Values  Appeal to Common Sense  Frame Thematically  Highlight Solutions  Use a Contribution Model  Don’t “Mythbust” Communicating the New Narrative

10. Understand Your Audience

11. 11 Leading with Values Section 8 Vouchers Earned Income Tax Credit Secure Communities Immigration Affordable Housing Civil Rights Tax Policy K-12 Education Affirmative Action Policies Equality Community Opportunity Values Issues Policies

12. Fairness Family Hard Work Common Sense Human Rights Community Opportunity Ingenuity

13. Focus on Solutions

14. Tell a Thematic Story Enlightened Insiders Affected Change Agents Group Stories

15. Tell a Thematic Story

16. Tell Your Story, Not the Myth

18. Narrative Discipline Different Roles for Different Spokespeople

19. Questions? Comments?

20. www.OpportunityAgenda.org

21. Developing Effective Messages

22. The General Public

23. Reaching Strategic Audiences Decisionmakers Policymakers Swing Voters Boards of Directors Influencers Constituents Faith Leaders Editorial Boards Stockholders Base To be mobilized Persuadables To be persuaded Opposition To be ignored or marginalized

24. Understanding Audiences Strategy:  Mobilize/Energize 1-2’s.  Choose messages, spokespeople to move 3’s and 4’s.  Ignore or demobilize 5’s. 12345 With Us PersuadableOpposed

25. Who are your target audiences? Decisionmakers President, Congress State Legislature, Governor Immigrants Business owners Swing voters Law enforcement Donors Influencers Base voters Swing voters Faith leaders Business leaders Editorial boards Police chiefs Donors

26. Crafting a Values Message Our future depends on seeing that all kids have the opportunity to grow up healthy and well educated. But that can’t happen when some kids are singled out, harassed, or excluded because of where their parents came from. We need to invest in all kids so they can thrive and contribute fully to our community. Tell the City Council to protect our future by including all children in education and health services. Value Problem Solution Action

27. Crafting a Values Message When it comes to immigration, we need commonsense approaches that uphold our values and move us forward together. Trying to deport 11 million families, workers, and children who are our neighbors, co-workers, and friends would be impossible, and would tear our communities apart. We need a roadmap to citizenship for immigrants who are part of our economic engine and our social fabric, starting with students who are Americans in all but the paperwork. We call on Congress to pass the DREAM Act, and to adopt commonsense reform of our immigration laws. Value Problem Solution Action

28. Questions? Comments?

29. www.OpportunityAgenda.org