1. Mision Provide financial services to low–income socioeconomic groups, satisfying our customers needs efficiently and profitably. As well as complying with our stockholders and workers’ expectations.

2. Vision To become the leader of financial services that satisfies our customers by rendering high quality, creative, innovative services and products thus achieving the best efficiency and profitability.

3. Principles Customer service importance Team- work Foster creativity Search for efficiency Commitment with the company

4. Customers Information Number of Costumers per Segment Number of Costumers per Segment

5. Customers Percentage per Segment Customers Information Customers Percentage per Segment

6. Allocations Percentage per Product Customers Information Allocations Percentage per Product

7. Customers Percentage per Product Customers Information Customers Percentage per Product

8. Age Range Customers Allocations Customers Information Age Range Customers Allocations

9. Customers Information Micro Business - People Allocations per Sex Micro Business - People Allocations per Sex

10. Customers Information Consumption Costumers Allocations per Sex Consumption Costumers Allocations per Sex

11. Customers and Debt Allocations Lima-Provinces Customers Information Customers and Debt Allocations Lima - Provinces

12. Customers Information Customers Allocations per Instruction Level Customers Allocations per Instruction Level