1. The Effects of Alcohol Advertisements on Television
Kristin Bowling

2. Presidents of the United States
John Adams
Andrew Jackson

3. Presidents of the United States
James Garfield
Abraham Lincoln

4. Alcohol Mascots
Budweiser Frogs
Bud Light’s Spud McKenzie

5. Alcohol Mascots Budweiser Clydesdale Horses
Brilliant scientists for Guinness

6. Presidents vs. Alcohol Mascots
It is statistically proven than more people can name these alcohol advertisements than can name the Presidents of the United States of America

7. Outline
Why television alcohol advertisements are so significant in young adults
Alcopops and their importance
Alcohol leads to bigger problems in teens
Effects that the television advertisements have on teens
What we can do to help

8. “Research does indicate that alcohol advertising contributes to increases in consumption by young people and serves as a significant source of negative socialization for young people.”
Lori Newman

9. Significance
Alcohol abuse is a growing problem across the country, and if we as a country don’t start to censor television advertisements, it will start to get out of control.
People are starting to drink at an earlier age. The average age when people begin to consume alcohol is 12.
The reason this age is so low is because of the alcohol advertisements that teens are exposed to on television.

10. Alcohol Advertising Targets Youth
Each year, alcohol companies spend nearly 6 billion dollars on television advertisements
Much of these advertisements target young adults, which contributes to the increased substance abuse by minors because of the way they are portrayed

11. Alcopops Fruit Flavored alcoholic beverages that target the youth
This was a way to get adolescents to consume alcohol that otherwise might have tasted unpleasant
These drinks appeal more to adolescents than to adults, which alcohol companies claim they were intended for.
Gateway drinks that lead to heavier, more harmful drinking

12. Impact of Alcopops Alcopops were glamorized on television commercials.
3 to 1, teenagers were more familiar with the types of alcopops than adults
41% of teenagers had tried alcopops
90% of teenagers agreed trying these drinks would lead them to try other alcoholic beverages
Twice as many 14 to 16 year olds preferred them to beer or mixed drinks

13. Alcohol leads to bigger problems
Young people who begin drinking before the age of 15 are four times as likely to develop alcohol dependency compared to those who wait until 21
Ten million Americans between the ages of 12 and 20 consume alcohol, and it kills more teenagers than all the illegal drugs combined.

14. Why is this such a problem?
Media Portrays alcohol as:
Sexy
Cool
Grown-up
Celebrities contribute
Snoop Doggy Dogg
Magic Johnson
Dale Earnhardt Jr.
Most common source of information is TV:
YouTube - Superbowl Commercials : Bud Light Spec

15. Television Commercials Target Youths
Ads feature familiar characters to Children
Spuds MacKenzie Figure for Anheuser-Busch
Over 200 products
Stuffed animals, dolls, t-shirts, posters
Frog Trio for Budweiser
Recognized by children as much as bugs bunny

16. Advertisements constantly increasing
298,054 alcohol ads ran on television in 2003 alone
Distilled Spirit ads were at an all time high in 2003 as well with 33,126
The number of ads that “overexposing” under aged youth ages was 69,054

17. Advertisements’ effect on youth
A study done in 1997 analyzed the relationship between alcohol advertisements and car crashes
The study showed that these two factors were definitely related
By putting a ban on advertisements altogether, we would be able to save 5,000-10,000 lives per year

18. Advertisements’ effect on youth
Another study was able to conclude that if we were to eliminate alcohol commercials we would decrease the number of underage drinkers.
Binge Drinkers would drop from 12% to 7%
Overall underaged drinking percentage would drop from 25% to 21%

19. What can we do?
Putting a ban on television alcohol advertisements would ultimately save lives.
By banning these advertisements young people no longer see alcohol as glamorous.
The desire to have them would be gone.

20. What can we do?
We must de-glamorize alcohol and let young adults know the real consequences of consumption.
teen alcohol ad