1. i-CAT™

2. i-CAT™ Different Experience  i-CAT™ empowered with new Silverlight technology creates a interactive user experience. This enhances the performance of the software by more than 500%  Improvement in navigation increases the productivity in different processes such as Coding, Transcription + coding, Translation + coding to a great extent  Web based data management enables coders, project managers, supervisors, client access the project from anywhere, anytime.  Auto Coding using NLP (Natural language processing) a branch of artificial intelligence. Introduces Machine learning algorithms for language processing. This codes the verbatim automatically with a click of a button.

3. What’s NEW  New application design and workflow  SPSS Dimension input and output integration  All features at the right click making i-CAT™ easy to navigate  Frequently used features identified and provided as Hotkeys on all the screen increases productivity  Real-time Productivity and Quality report  Flexibility to customize the tool based on new requirements  Generation of Tag-Cloud

4. i-CAT™ Design and Workflow Data upload CodeReviewAnalyzeExportTag Cloud Multiple Process Integration Auto-coding using intelligent categorization Auto-coding using intelligent categorization Project Management workflow Modular Quality Tracking Real-Time Stimulus Language-Independent

5. Data Integration SPSS and Dimensions input files integrated along with standard excel format in i-CAT™ SPSS and Dimensions output files integrated in i-CAT™

6. Right-Click Menu – Response Panel All the features available at the Right-Click of the mouse on the response panel. This make the navigation much more easier and faster.

7. Right-Click Menu- Codeframe Panel All the features available at the Right-Click of the mouse on the codeframe panel. This make the navigation much more easier and faster.

8. Handy HotKeys! Frequently used right click features/functionalities are displayed on the top bar – handy feature to save those precious extra-minutes during those large studies Quick Search Select AllDe-Select AllProject StimulusRefresh

9. Productivity Reports Real time reports to track the productivity of the user and to analyze the time taken to execute a project v/s budgeted or allocated time

10. Generation of Tag-Cloud (Word cloud)

11. Key Differentiators i-CAT TM Ascribe 1) Multi Tasking a) Only Coding b) Coding with Transcription c) Coding with Translation 2) Ability to accept varied input files a) Audio/video files (mp3,wav, etc.) b) Images/snippets c) Text file/pdf file per respondent 3) Ability to import codeframe for 1 or more questions at once (some of the studies have more than 30 questions, all the codeframe gets imported at once) 4) Project stimulus (ad/concept/pictures/instructions) can be uploaded at study level to assist coders refer them while coding 5) Rule Configuration - The code frame instructions or rule can be configured in the beginning of the study. This will ensure the coder does not apply irrelevant codes 6) Export customization available 7) Snippets/image coding can be viewed in the reviewer window as well with zoom features 8) Real-time Quality report based on the rules such as (over coding, under coding, wrong coding. 9) Hot keys for frequently used options Such as Migrating to different pages, search responses, select all and de-select all responses

12. Differentiators Built grounds up-incorporates good features of competing products but addresses some of their lacunae Attractive and user friendly UI and navigation, short learning curve 30-50% saving compared to Ascribe Support and Operations during EST and GMT hours (based on the project requirement) DP and Coding under one roof, leads to overall process efficiencies and potential for two teams’ co-operation Scalability – ability to service overflow coding jobs using our common pool of resources Ability to customize the tool to ISA specific process/end output

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