1. /JenniferBakerCo 3 Social Media Tips for your Business Small Business Workshop October 22, 2015

2. /JenniferBakerCo Agenda Facebook Ads –Boost Post –Promote Website –Promote Page Social Media Cross Promotion Local Google

3. /JenniferBakerCo Facebook Stats 1.44 billion monthly active users 1.23 billion mobile monthly active users 23% of users check their account 5+ times/day

4. /JenniferBakerCo How many people use Facebook, locally? # of Users (Age 13+) Users: 25+ Users: 50+ WomenMen Gananoque7,5005,6002,2003,9003,400 Gananoque + 40km 140,00097,00036,00074,00060,000

5. /JenniferBakerCo Reach a Targeted Audience Target individual posts or paid advertising to a specific audience Gender: Women Age: 19+ Location: Gananoque + 40km Marital Status: Engaged = 1,800 people

6. /JenniferBakerCo Facebook’s Algorithm

7. /JenniferBakerCo Facebook Advertising Boost Posts Promote Website Promote Page Facebook Advertising Options

8. /JenniferBakerCo Facebook Advertising Boost Posts Promote Website Promote Page Facebook Advertising Options

9. /JenniferBakerCo What is a Boosted Post? Users can pay to increase the reach of a particular post, to a specific audience.

10. /JenniferBakerCo What Posts Can I Boost? Status Updates Links Photos Videos

11. /JenniferBakerCo Can I Target Who Sees It? YES! Target the post: –People who like your page –People who like your page and their friends –People you choose through targeting Location, age, gender, interests

12. /JenniferBakerCo How To Boost A Post Click Boost Post at the bottom of any post. Less than 20% text For more options, use Ad Manager

13. /JenniferBakerCo Cost The cost will depend on your audience. You will be charged for impressions –The number of people who see your post You determine the budget

14. /JenniferBakerCo Case Studies Spend: $25

15. /JenniferBakerCo Case Studies Spend: $50

16. /JenniferBakerCo Facebook Advertising Boost Posts Promote Website Promote Page Facebook Advertising Options

17. /JenniferBakerCo What is Promote Website? Allows you the ability to promote a specific URL on your site. –Ecommerce –Newsletter sign-up

18. /JenniferBakerCo Why Should I Promote a Website? Increase website visitors Increase sales on an ecommerce site Advanced: Remarket to Website Visitors

19. /JenniferBakerCo How To Promote a Website Use Ads Manager

20. /JenniferBakerCo Cost The cost will depend on your audience. CPC (Cost per click) CPM (Cost per impression [1000]) Daily Unique Reach –People see ad once per day

21. /JenniferBakerCo Case Studies Spend: $75 Transportation

22. /JenniferBakerCo Case Studies Spend: $300 HVAC

23. /JenniferBakerCo Facebook Advertising Boost Posts Promote Website Promote Page Facebook Advertising Options

24. /JenniferBakerCo What is Promote Page? Paid Facebook advertisement Goal: Increase Page Likes

25. /JenniferBakerCo Why Should I Promote my Page? Promote your Facebook Page to a targeted audience Inform people about your business Increase “Likes”

26. /JenniferBakerCo Cost The cost will depend on your audience. You will be charged for each “LIKE” your page receives –Impression –Likes

27. /JenniferBakerCo Case Studies Spend: $32 Bakery

28. /JenniferBakerCo Case Studies Spend: $135 Not for profit

29. /JenniferBakerCo SOCIAL MEDIA CROSS PROMOTION How do I promote my business’ social media?

30. /JenniferBakerCo Do Not Say… “Find us on Facebook.”

31. /JenniferBakerCo Unless it looks like this… JenniferBakerCo

32. /JenniferBakerCo Promote Your Social … at various business touch points…

33. /JenniferBakerCo Promote Your Social … in store… –Washrooms –Cash Register –Wall –On Shelf

34. /JenniferBakerCo Promote Your Social … on receipts/invoices

35. /JenniferBakerCo Promote Your Social … on your product…

36. /JenniferBakerCo Promote Your Social … on print media…

37. /JenniferBakerCo Promote Your Social … on other social media…

38. /JenniferBakerCo Promote Your Social … other creative places…

39. /JenniferBakerCo Tips for Promoting Up-to-date social media logos Address Call-to-action –Why should they “Like,” follow you?

40. /JenniferBakerCo GOOGLE+ Getting on Google Maps

41. /JenniferBakerCo Get on the Map… literally

42. /JenniferBakerCo search: Gananoque Spa AD Google+

43. /JenniferBakerCo Google My Business Cost: Free The info you provide about your business will appear on Google Search, Maps and Google+.

44. /JenniferBakerCo Get on Google Maps Visit: https://www.google.com/business/

45. /JenniferBakerCo What we discussed… Facebook Ads –Boost Post –Promote Website –Promote Page Social Media Cross Promotion Local Google

46. /JenniferBakerCo 3 Social Media Tips for your Business Small Business Workshop October 22, 2015