1. Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015

2. Card Stacking https://docs.google.com/presentation/d/1YINxdgyAVzE0r-1qnoYx72coD171AzMLeJK1FcXP2X4/edit?pli=1#slide=id.p71 The strategy of showing the product’s best features, telling half- truths, and omitting or lying about its potential problems.

3. Testimonial

4. Glittering Generalities

5. Transfer

6. Plain Folks

7. Bandwagon

8. Name Calling

9. Snob Appeal

10. Emotional Appeal

11. Scientific Approach