1. Learning Targets: Create a Brochure for Camp, Clinic or Workshop aimed at a specific targeted market.

2. BROCHURES

3. FOUR MAJOR TYPES of BROCHURES 1. Leave-Behinds - type of brochure you leave behind after meeting a potential customer. 2. Point-of-sale - type of brochure you may pick up while waiting in line. 3. Respond to Inquiries - Someone asks about a specific product and you mail a brochure to them to follow up. 4. Direct Mail – Your brochure sent directly to targeted market via a mail package.

4. Creating Brochures – 10 Tips 1. Know What Your Reader Wants/Needs 2. Motivate your reader to look inside 3. Contents Page – What’s in it… 4. Describe Your Product 5. Make it a Keeper

5. Tips Continued 6. Alter the Shape 7. Make it Personal 8. Add Atmosphere 9. Give Directions 10. Ask for Action

6. Misc. Brochure Rules To Follow Keep your brochure focused on what you want to achieve. Use headlines that draw attention. Use Upper and lower case ­ ALL CAPS GET lower response. Use boldface type sparingly to emphasize key points or headlines. Increased leading (space between text lines) improves readability. Keep text lines short. Leave adequate margins on all four sides of your piece. Use color ink for your brochure to increase response. Use key words ­ New, Free, Save, Now, Easy, Proven, Amazing.

7. 10 Points of Interest - Your Brochure Must Contain 1. Name/Title of the Camp/Clinic (Workshop) 2. Location/Date/Time 3. Targeted Market (Age, skill level, etc..) 4. Cost of Camp 5. Payment Method

8. 10 Points of Interest – continued… 6. Camp Agenda (Dailey Schedule of events) 7. Testimonies 8. Giveaways 9. Contact Information 10. Registration and Payment Information