1. Wallet Innovations From the roll to your pocket Christian Peters Christian Peters 17 years old, Junior 17 years old, Junior Malden High School Malden High School

2. > Duct Tape wallets Ordinary wallets  Wallet Overview Wallet Innovations From the roll to your pocket

3. Problem Basic leather wallets tend to create moisture inside one’s pockets. Problem Basic leather wallets tend to create moisture inside one’s pockets. Wallet Innovations From the roll to your pocket

4. Solution Our company eliminates these problems along while giving individuals a stylish and unique look. Solution Our company eliminates these problems along while giving individuals a stylish and unique look. Wallet Innovations From the roll to your pocket

5. Here at Wallet Innovations, our primary concern is to satisfy the customer. We provide excellent, efficient, and top-of-the-line duct tape wallets that last significantly longer than ordinary ones. Wallet Innovations will donae 15% of its revenue to The Animal Rescue League in Boston, MA. Unlike our competitors (leather producers) we want to take care of animals. Here at Wallet Innovations, our primary concern is to satisfy the customer. We provide excellent, efficient, and top-of-the-line duct tape wallets that last significantly longer than ordinary ones. Wallet Innovations will donate 15% of its revenue to The Animal Rescue League in Boston, MA. Unlike our competitors (leather producers) we want to take care of animals. Mission & Social Impact Wallet Innovations From the roll to your pocket

6. Description of Product/Service Wallet Innovations creates duct tape wallets for people of ages 18 and under in the Malden Area. Wallet Innovations creates duct tape wallets for people of ages 18 and under in the Malden Area. Customers can call, email, or use PayPal to request our product when encountering our advertisements. Customers can call, email, or use PayPal to request our product when encountering our advertisements. Customers can specify which type of wallet they would like to buy out of all of the products displayed on our website at www.walletinnovations.com Customers can specify which type of wallet they would like to buy out of all of the products displayed on our website at www.walletinnovations.com www.walletinnovations.com Customers will receive our product in 3 - 7 business days after ordering. Customers will receive our product in 3 - 7 business days after ordering. Wallet Innovations From the roll to your pocket

7. Business Model Description of Expenses Variable Material Expenses Total: $ 3.90 One-half roll of duct tape $ 2.00 One plastic sheet$ 0.90 One more plastic sheet (for lamination purposes) $ 1.00 Fixed ExpensesTotal: $ 185 Insurance (product liability insurance) $ 30.00 Advertising$ 100 Utilities$ 55.00 Economics of One Unit Selling Price$ 15.00 Cost of var. materials exp. $ 3.90 Cost of labor $ 4.00 for one half hour Other variable costs Total COGS/ COSS$ 7.90 Contribution Margin$ 7.10 Definition of One Unit One wallet Monthly Break Even Units $ 185 =26≈ 26 units $ 7.10

8. Description of Target Consumer Demographics Geographic Teenagers and children. Ages 18 and under. Lives with parents. Malden, MA PsychographicsBuying Patterns Extra money. Reliant on others. Have free time to shop and purchase. Make their own purchases. Occasional splurges, since living with parents, don’t need to buy essentials. Total Population Target Market Population 60,374 Market Size (based on survey) Target Market Size Market Statistics Industry Name: All other Leather Good and Allied Product Mfg Industry Annual Industry Sales: $ 3,350,000 11, 978 8,385 Wallet Innovations From the roll to your pocket

9. Marketing and Sales Flyers in local hardware stores, grocery stores and playgrounds Flyers in local hardware stores, grocery stores and playgrounds Ads in local “Malden Observer” newspaper Ads in local “Malden Observer” newspaper Ad-pod Bluetooth advertising on phones Ad-pod Bluetooth advertising on phones Social media advertisement Social media advertisement Referral discounts offered Referral discounts offered Wallet Innovations From the roll to your pocket

10. Competition Wallet Innovations Direct competition: Flea Markets & Craft Fairs Indirect competition: Macy’s, Sears & Nordstrom LocationHome Street festivals, large indoor / outdoor marketplaces. (Hectic environment) Department Stores LoyaltyFriendly and builds relationships Friendly but do not build relationships Unknown Employee CreativityCreative and custom-made Creative but Not custom-made All the same (usually leather) My Competitive Advantages 1. Product differentiation: We custom make our products. 2. Superior customer satisfaction. 3. Highly trained and skilled personnel.

11. Qualifications NFTE student for the Entrepreneurship program at MHS.NFTE student for the Entrepreneurship program at MHS. Expert in creating duct tape wallets.Expert in creating duct tape wallets. Basic knowledge in measurements.Basic knowledge in measurements. Wallet Innovations From the roll to your pocket

12. Sales Projections Total Units 360 Gross Revenue $45,000 Net Profit $ 16,235

13. Start-up Funds Item Why Needed Cost X-Acto KnifeTo craft my wallets.$ 4.00 Core Bamboo Baker’s measuring Board To measure each and every wallet.$ 50.00 Threshold Avington Desk Hutch—Dark Tobacco To provide me with a comfortable working space. $ 60.00 Total Startup Expenditures$ 114.00 Emergency Fund$ 57.00 Reserve for Fixed Expenses$ 1,005 Total Startup Investment$ 1,176 ROI: Return on Investment $ 4,488 =381%≈ $ 3.81 $ 1,176 ROS: Return on Sales $ 4,488 = 9.97% ≈$ 0.10 $ 45,000

14. Future Plans Strive to strengthen the core business by discovering more skillful personnel. Expect to reach $1 million by end of 2020, growing at a compounded annual growth rate of 5% from 2014 to 2020. Wallet Innovations From the roll to your pocket