1. Understanding the impact social media is having on financial journalism Sarah Evans-Toyne

3. Survey: Views of financial journalists: Newsgathering Use of social networking tools Company web sites and newsrooms Participatory journalism Insight

4. Survey: This year’s survey: Smartphones Facebook ‘front door’ Multimedia and interactivity Community management Insight

5. Where do journalists research online?

6. How often do you read blogs and visit social media sites?

7. Best social media sites for receiving news

8. How best should companies use social media?

9. Journalists as Twitter ‘voyeurs’

10. How do spokespeople influence on Twitter?

11. What’s the best way to pitch?

12. How do journalists measure success?

13. Adapting your editorial content to smartphones?

14. Are you optimising stories for SEO?

15. Journalists becoming community managers

16. Financial services: “I see our title as being embedded in the audience’s daily workflow. I think we are part of the conversation with the audience.”

17. Greater Transparency

18. #Delighted campaign

19. @pensionsmonkey

20. Communities Map: An example High intensity forums Blogs ‘Geek’ communities TradeSearch Closed networks Traditional press online Social networks Brand

21. Influencers Amplifiers Target Audiences Building endorsement

22. In Summary: Interaction boundaries 2Ps – Personal & Preference Don’t be ‘tool’ blinded Tone and style Company websites Lessons:

23. Future: How? Next trends ‘How Social’: Growing confidence Stronger virtual relationships Competition Privacy & fatigue

24. Sarah Evans-Toyne @anthrodigital Broadgate Mainland @BM_PRNews http://www.broadgatemainland.com