1. Text Characteristics Adding “Impact”

2. Size Text size is measured in points Which text size would you choose? 48 40 32 24 18 14

3. Case Which case would you choose? Text can be emphasised by using: UPPER CASE lower case

4. Effects Which text effect would you choose?

5. Fonts Text can use different fonts: SERIF SANS SERIF Which font would you choose?

6. Examples Which font is this? 1Which font is this? 2Which font is this? 3Which font is this? 4Which font is this? 5Which font is this? 6Which font is this?

7. Colour Which colours are easier to read?

8. Colour - Moods & Feelings Danger RegalEnvironment Cold

9. Text Characteristics Adding “Impact”